AXON 2.0 platform

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AppLovin Stock Hits an All-Time High: Buy, Hold, or Take Profits?
ZACKSยท 2025-09-17 21:11
Core Viewpoint - AppLovin has experienced significant stock growth, with a +800% increase since going public in April 2021, driven by strategic moves, financial performance, and market momentum [2][3]. Group 1: Financial Performance - AppLovin's stock has rebounded over +100% in the last six months and is up +80% year to date [1]. - Annual sales are projected to increase by 17% this year to $5.5 billion from $4.71 billion in 2024, with fiscal 2026 sales expected to climb another 26% to $6.93 billion [6]. - The company's top line has grown over 200% since the pandemic, with annual sales reaching $1.45 billion in 2020 [8]. Group 2: Strategic Moves - AppLovin divested its mobile gaming division for $400 million in June, allowing the company to focus on its high-growth ad tech platform [5]. - The AXON 2.0 platform, a machine learning engine for mobile ad delivery, has been a key driver of optimism, optimizing advertisers' reach and engagement [3][4]. Group 3: Market Position and Expansion - AppLovin is now the third-largest ad platform provider in the U.S., following Meta Platforms and Alphabet [5]. - The company is expanding its ad tech globally, targeting markets in Europe and Asia, which has increased its total addressable market and reduced reliance on U.S. gaming revenue [4]. Group 4: Analyst Sentiment and Stock Inclusion - AppLovin's stock will be added to the S&P 500, boosting investor sentiment and institutional credibility [9]. - Analysts have raised their price targets for AppLovin to over $640, reflecting a bullish stance on its AI-powered mobile ad-tech platform [9]. - Earnings estimate revisions for FY25 and FY26 have increased, with FY25 estimates rising 7% and FY26 estimates spiking 12% [10].