Core Insights - Malibu has launched a new product, Malibu Pink, which features guava, pineapple, and coconut, aiming to provide a tropical taste experience [1][2] - The brand is positioning Malibu Pink as a trendy spirit that can be enjoyed in various ways, including mixed with lemonade or as a shot [1] - Malibu Pink will be supported by a new marketing campaign and partnerships to enhance its visibility and align with the brand's ethos of "Do Whatever Tastes Good" [1][2] Product Details - Malibu Pink is part of a broader portfolio that includes Malibu & Dole Ready-to-Drink Cocktails, which were introduced in January 2026 [2] - The Ready-to-Drink cocktails combine Malibu's coconut essence with real rum, real pineapple juice from Dole, and other natural flavors, offering a refreshing taste with only 130 calories per 12oz can [2] - The new variety pack includes four flavors: Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit [2] Marketing and Promotions - Malibu Pink and the Ready-to-Drink cocktails are being promoted for vacation and festival seasons, encouraging consumers to enjoy a taste of summer [3] - A promotional campaign includes a contest for a chance to win a trip to O'ahu, Hawaii, enhancing consumer engagement [2] Company Background - Malibu is recognized as the number one white rum-based coconut spirit globally, selling over 4 million cases annually in more than 140 countries [5] - The brand has been part of the Pernod Ricard Group since 2005 and continues to expand its flavored liquor offerings and ready-to-drink cocktails [5]

Core Viewpoint - Pernod Ricard's first-quarter sales have declined significantly due to inventory adjustments and macroeconomic challenges in the US and China, with organic net sales dropping 7.6% and reported sales down 14.3% to €2.38 billion ($2.77 billion), underperforming analyst expectations [1] Sales Performance - Analysts had predicted a 6.2% drop in organic sales, while the consensus estimate was a 7.1% decline [2] - Organic sales in the Americas fell 12% to €641 million, exceeding Bernstein's forecast of a 5% decline, with US sales specifically down 16% [2] - The group expressed encouragement regarding improving sell-out performance in the US, although the spirits market remains subdued [2] Inventory Adjustments - US sales were impacted by expected inventory adjustments, with a noted risk of further de-stocking as volumes decline [3] - CFO Hélène de Tissot indicated it is too early to provide specific expectations for the US market as the season is just beginning [3] Market Challenges - In China, organic sales dropped 27%, with the Asia and Rest of World market declining 7% to €991 million [4] - The company noted a challenging macroeconomic environment in China, with soft demand during the summer and Mid-Autumn Festival, particularly affecting on-trade sales [5] Global Travel Retail - The global travel retail segment saw a 15% organic sales decline in the first quarter, attributed to the suspension of duty-free sales in China due to a Cognac anti-dumping investigation, along with weak sales outside of China [6]