Financial Performance - AppLovin's ad tech platform is projected to generate approximately $55 billion in annual sales this year, a 17% increase from $471 billion last year [6] - Fiscal year 2026 sales are projected to climb another 26% to $693 billion [6] - Since the pandemic, AppLovin's top line has grown over 200%, with annual sales at $145 billion in 2020 [6] - Fiscal year 25 EPS revisions have risen 7% in the last 2 months from $844 to $93 [9] - Fiscal year 26 EPS estimates have spiked 12% from $127 to $1355 [9] Market Position and Growth Strategy - AppLovin's stock has rebounded and soared over 100% in the last 6 months and is up 80% year to date [2] - Since going public in April 2021, AppLovin's stock has skyrocketed 800% [2] - AppLovin is positioned as the third-largest ad platform provider in the US, behind Meta Platforms and Alphabet [5] - AppLovin divested its mobile gaming division for $400 million in June to Triple Dot Studios, receiving a 20% equity consideration in Triple Dot [4] - AppLovin's international expansion has dramatically increased its total addressable market and reduced reliance on US gaming revenue [4] Catalysts for Stock Growth - AppLovin's Exxon 20% platform, a machine learning engine for mobile and delivery, has been outperforming business expectations [3] - AppLovin's stock will be added to the S&P 500 next Monday, September 22nd [7] - Several analysts have boosted their price targets for AppLovin to over $640 [7]