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EU Postpones Google AdTech Fine Over US Backlash Fears
PYMNTS.comยท 2025-09-02 20:11
Group 1 - The European Union is pausing its plans to fine Google over its AdTech practices due to concerns about potential repercussions on transatlantic trade relations [1][2][3] - The initial plan was for Google to receive a significant fine and an order to change its business model by September 1, but this has been delayed [2][4] - The EU is likely to impose a smaller fine than the previous 4.3 billion euros from 2018, reflecting a shift in approach under the new EU antitrust chief, Teresa Ribera [5] Group 2 - The European Commission has accused Google of abusing its dominant position in the online AdTech industry since 2014, alleging that it favored its own AdX ad exchange [6] - Google defends its practices by stating that serving both advertisers and publishers is standard in the industry, and that competitors operate similar AdTech businesses [7] - In the U.S., Google is also facing legal challenges, with a federal judge agreeing that the company unlawfully maintained monopolies in key areas of the online ad industry, with a trial for remedies scheduled soon [8]