Core Insights - The new loyalty program's target market remains unclear, with comparisons being made to existing programs like Air Canada's Aeroplan and the previous BonBon program [1][7] - The potential for a consumer-facing loyalty program could enhance engagement, similar to offerings from other airlines like WestJet and Porter [2] - The loyalty program is a fundamental aspect of Air Transat's business strategy, aimed at strengthening customer relationships and creating sustainable value [8] Financial Performance - Air Transat reported its first full-year profit since 2018, earning $241.9 million for the fiscal year, a significant turnaround from a $114 million loss in fiscal 2024 [9] Market Position - Air Transat primarily serves destinations in Mexico, the Caribbean, and Europe, with limited U.S. destinations, as demand for flights to certain U.S. locations has decreased [10]