The new programs target market is unclear Barry Choi, who runs the Money We Have personal finance and travel website, said it is not yet clear whether the new loyalty program will be similar to Air Canada’s Aeroplan program, or closer to the previously existing BonBon program that was less consumer-facing and more focused on travel agents. “I think if they go to the consumer-facing route, that’s where things can really start to get interesting,” he said in an interview. “Because I would compare it to other ...