Core Insights - American Aires Inc. partnered with WWE to create the first-ever EMF-friendly wrestling match, enhancing brand visibility and sales during the Wrestlepalooza event [1][3][4] - The collaboration aimed to increase brand affinity and credibility among the target audience, leveraging the popularity of WWE [2][5] Marketing and Exposure - The event achieved a publishing reach of over 96 million within 72 hours across 13 media outlets, significantly boosting brand exposure [3][4] - Aires' branding was prominently featured in WWE promotions, including a custom video and commercial spot during the event [4][5] - Post-event, Aires received additional exposure through social media channels, including ESPN/SportsCenter, with over 22 million followers [4] Product and Technology - Aires' Lifetune Zone Max products were utilized to create an EMF-friendly environment during the wrestling match, aimed at enhancing athlete performance and well-being [1][5] - The company's technology focuses on transforming electromagnetic environments to support health, particularly in high-stress scenarios like competitive sports [6]

Core Viewpoint - American Aires Inc. is leveraging its appearance on the award-winning reality show "Military Makeover with Montel" to enhance brand visibility and promote its EMF radiation protection products, targeting military families and veterans [2][4][5]. Company Overview - American Aires Inc. is a Canadian-based nanotechnology company focused on protecting against electromagnetic field (EMF) radiation and promoting human health through innovative products [8]. - The company offers proprietary silicon-based resonator products designed to mitigate the harmful effects of EMF radiation from devices like cellphones and Wi-Fi, including high-speed 5G networks [8]. Marketing and Promotion - The segment featuring Aires aired on Lifetime and the American Forces Network, with a potential household reach of 63 million [2][4]. - The episode will also be available for streaming on multiple platforms, including the show's website and social media channels, to maximize exposure [3][5]. - The collaboration with "Military Makeover" aligns with Aires' strategy to connect with a broader consumer base beyond sports-related partnerships [5]. Strategic Initiatives - The company has established an exclusive discount program for current and former U.S. military members, reinforcing its commitment to supporting military families [5]. - Aires is promoting its Aires Certified Spaces™ (ACS) standard, which implements EMF modulation solutions to create authorized EMF-friendly environments [5][8].