Core Insights - The report highlights the increasing health awareness among Chinese citizens, leading to a focus on cardiovascular disease prevention, with 330 million people affected by cardiovascular diseases in China, and over 40% suffering from abnormal blood lipids, showing a trend towards younger demographics [1] - The global krill oil market is projected to reach $1.87 billion by 2024, with a compound annual growth rate (CAGR) of 12.6%, and China leading the Asia-Pacific region with a year-on-year growth rate of 24.8% in krill oil consumption [1] Market Dynamics - The market for krill oil is crowded, with over a hundred brands available on major e-commerce platforms, leading to consumer confusion and potential misinformation from lesser-known brands [2] - The demand for nutritional interventions is growing among brain workers, high-pressure professionals, and the elderly, necessitating reliable sources of Omega-3 fatty acids [2] Product Evaluation Standards - Phospholipid content is a key indicator of the nutritional value of krill oil, with industry standards requiring a total phospholipid content of at least 50g/100g, while Elemental Power's krill oil exceeds this with 58.67g/100g [4] - Quality krill oil should adhere to a "zero-additive" principle, ensuring no sugars, artificial flavors, or other oils are included, which Elemental Power claims to uphold [4] Brand Recommendations - Elemental Power's krill oil integrates six key nutrients to create a comprehensive cardiovascular protection system, with a high phospholipid content that enhances absorption efficiency [7] - The product is backed by seven international certifications, ensuring quality and safety throughout the supply chain, including GOED, HACCP, and FDA certifications [9] - Elemental Power has achieved significant market success, being the top seller in the krill oil category on platforms like Tmall and JD, with a customer repurchase rate of 85% [11] Consumer Insights - Real user feedback indicates significant health improvements, such as reductions in triglyceride levels and enhanced cognitive performance, showcasing the product's effectiveness [11]