Core Insights - ALDI is expanding its presence in the Yangtze River Delta and East China regions, with the opening of its first store in Changzhou on September 27, showcasing its commitment to local market growth [1][8] - The company has successfully opened six stores in Jiangsu since April, indicating strong consumer acceptance and high foot traffic [1] - ALDI aims to provide quality products at low prices, with various promotional activities planned for the new store to enhance customer experience [1][2] Expansion Strategy - The new store is strategically located in a high-traffic area of Changzhou, surrounded by mature communities and excellent transportation, which is expected to enhance shopping convenience [8] - ALDI's operational efficiency will be maintained through effective inventory management and self-checkout systems, ensuring a streamlined shopping experience [8] Product Offering - ALDI emphasizes its zero membership fee policy and offers a range of private label products, achieving a 90% share of its product offerings [2] - The product range includes high-quality, low-priced essentials tailored to local preferences, such as rice, frozen foods, and ready-to-eat meals [3][4] - The company also focuses on health-conscious options and seasonal fruits, enhancing the shopping experience with clear product standards [6][7] Promotional Activities - To attract customers, ALDI will launch several promotional offers, including discounts and giveaways for new members, aimed at creating a cost-effective shopping experience [1][2] - The store will feature limited-time offers and new product launches to keep the shopping experience fresh and engaging for consumers [7] Supply Chain and Future Plans - ALDI plans to continue developing its supply chain network in East China, with Shanghai as a central hub for further expansion [8] - The company aims to integrate quality living into the local community, contributing to the economic vitality of Changzhou [8]