论及一座城市的商业活力，"首店"恰如一面棱镜，精准折射出其消费市场的温度、品牌向心的力度与商业创新的锐度。2025年，宁波交出首店成绩单，共 新开出247家品质首店，以同比6%稳健增长的数字，描绘出"数量"和"质量"双重跃迁的轨迹。 近三年来，宁波品质首店规模从2023年的132家再到2025年的247家，清晰地展示了一条"市场扩容"的上升线。尤其高能级首店有了明显的提升，全国品质 首店从三年前的寥若晨星增至7家，省份品质首店翻越式增长至37家，这表明宁波已经成为长三角区域品牌拓店和创新首店的"主要舞台"。 高能级首店的涌现，背后是宁波首店体验与场景的深度革新。234家品质首店中有超过41家都是非标门店，占比17%，它们以旗舰店、概念店、体验店等 创新形态，重塑商业空间。 其中如小米之家全国首家新形象店落户阪急百货，展现科技零售的场景创新；Beifa AI全国首家AI文创体验店进入鄞州印象城，探索"文创+科技"融合模 式；cococean全国首店选址阪急，定位高端休闲饮品，凸显品质生活方式引进力度。 全国品质首店数量增长可喜，不过从品牌级次来看，C级品牌多达131家，占据半壁江山，显示大量区域性、新兴或大众连 ...

京东电器还将投入数字化基础设施与新锐设计资源，打造深受年轻消费者青睐的科技潮购中心，让市民 在家门口就能享受"智能家电+智能家居"一站式购齐的品质新生活。 此次京东电器与第六空间深度携手，将打通线上线下（300959）壁垒，实现"京东线上引流+六空线下 体验""京东供应链赋能+六空本地服务"深度融合。依托京东数字化能力与全渠道服务体系，叠加盐城六 空本土运营经验与客户基础，共同推动业态创新、服务升级。 旗舰店落子盐城市盐南高新区，将进一步放大首店"引流效应"与"集聚效应"，吸引周边城市消费群体前 来打卡消费，助力盐南加快打造区域消费目的地，持续提升商圈辐射力与影响力。 近年来，盐城市盐南高新区持续优化营商环境，积极落实绿色节能家电以旧换新补贴、发放消费券等促 消费政策，全力吸引知名品牌首店入驻，加快构建首店经济发展生态。 2月26日上午，京东电器家电家居旗舰店江北首店在盐城市盐南高新区第六空间智能家居商场正式开 工，预计今年上半年建成运营。 作为京东深耕江北区域的首个家电家居一体化标杆项目，该店的落户不仅是盐南高新区培育首店经济、 激活消费活力的重要成果，更标志着又一座具有影响力的城市商业新地标在盐南高新区加 ...

2025年，苏州首店经济交出了一份令人瞩目的成绩单。据赢商大数据不完全统计，2025年苏州重点商业载体共落地各类品质首店298家（城市 及以上级别，下同），更在品牌质量与门店层级上实现显著跃升，勾勒出城市消费升级的清晰轨迹。 首店层级的"向上突围"成为2025年苏州首店经济的显著特征。298家品质首店中，全国首店13家、华东首店9家、江苏首店55家、苏州首店221 家，同比往年在品牌质量和门店层级上均有所提升。特斯拉、星聚会KTV、万代玩具、裕莲茶楼等众多品牌将苏州作为品牌创新升级的重要 节点，以独家形态填补市场空白，不仅标志着苏州首店正持续向高能级发展，更印证苏州在全国商业版图中的地位攀升。 从行政区域来看，苏州首店落位呈现出姑苏区与工业园区双核领跑、多区域协同发展的态势。 姑苏区以100家首店位居全市首位，占比超过总量的三分之一。苏州万象天地贡献58家首店，以一己之力抬升了整个区域的首店能级。仁恒仓 街、胥江天街、金地广场、石路天虹等项目也纷纷加码，共同构成姑苏区首店经济的丰富矩阵。 工业园区以95家首店紧随其后，两大核心区域合计贡献全市近三分之二的首店资源。苏州中心商场引入56家首店，苏州星悦汇、苏州比 ...

Core Insights - Guangzhou's consumption market experienced a robust growth of 11.25% during the 2026 Spring Festival compared to the previous year, driven by various promotional policies and events [1][8]. Consumption Growth - Significant growth was observed in various sectors: beverages (38.5%), communication equipment (22.3%), cosmetics (28.6%), and clothing (15.2%) [1]. - Restaurant consumption also saw a notable increase of 13.1% during the same period [1]. Food and Beverage Initiatives - The "Eat in Guangzhou" initiative distributed 50 million yuan in government dining vouchers, encouraging local dining and attracting both domestic and foreign tourists [3]. - The city saw a surge in restaurant patronage, with popular dining spots experiencing high foot traffic during the holiday [3]. Retail and Shopping Experiences - Traditional and modern consumption methods were integrated, with various shopping festivals and events enhancing the shopping experience [3]. - Key shopping districts reported increased foot traffic: Beijing Road (4.28 million visitors) and Changlong Wanbo (3.57 million visitors), marking growth of 6.43% and 10% respectively compared to last year [3]. Online Consumption Trends - Online shopping initiatives, including the "Spring Action" and "National Online New Year Goods Festival," provided significant discounts and fast delivery options, enhancing the online shopping experience [5]. - The influx of foreign tourists at Baiyun Airport increased by 51.1%, indicating a strong recovery in inbound tourism [5]. Tourism and Travel - Guangzhou's metro system recorded a peak of 5.02 million passengers on the first day of the New Year, highlighting the city's popularity as a travel destination [6]. - Various promotional packages were offered by hotels in conjunction with shopping districts, enhancing the overall travel experience [6]. Policy and Incentives - The city implemented a series of consumer incentives, including subsidies for various products and a lottery system for receipts, which collectively stimulated consumer spending [8]. - The "Guangdong Quality Purchase" initiative led to significant sales in home appliances and automobiles, totaling 26 billion yuan in sales [8].

Core Insights - Guangzhou's consumption market experienced a robust growth of 11.25% during the 2026 Spring Festival compared to the previous year, driven by various government initiatives and promotional activities [1] Group 1: Consumption Growth - The consumption growth was particularly strong in beverages (38.5%), communication equipment (22.3%), cosmetics (28.6%), and clothing (15.2%) [1] - Restaurant consumption also saw a significant increase of 13.1% during the same period [1] Group 2: Food and Dining Promotions - The "Eat in Guangzhou" initiative distributed 50 million yuan in government dining vouchers, which stimulated the restaurant sector and attracted both local and foreign tourists [3] - Popular dining spots experienced a surge in customer traffic, with Guangzhou ranking among the top three in the "must-eat" list during the Spring Festival [3] Group 3: Cultural and Tourism Integration - Guangzhou promoted a deep integration of commerce, tourism, culture, and sports, with various food-related activities attracting 4.95 million visitors [4] - The city hosted multiple themed events, including flower markets and cultural parades, enhancing the festive atmosphere and consumer experience [4] Group 4: Retail and Shopping Experiences - Major shopping districts launched unique Spring Festival activities, such as the "Guangdong Goods Going Global" New Year goods festival, which attracted significant foot traffic [5] - New retail stores, including the first Dior Beauty concept store in South China, contributed to the "first-store economy" effect [5] Group 5: Transportation and Online Consumption - Transportation hubs and tourist attractions organized New Year goods consumption activities, enhancing the shopping experience for visitors [7] - Online platforms also participated in the Spring Festival promotions, offering discounts and fast delivery options to boost consumer spending [7] Group 6: Inbound Tourism and Services - Guangzhou remained a top destination for international tourists, with over 34,000 foreign visitors entering through Baiyun Airport, marking a 51.1% increase [8] - The city introduced new services for inbound tourists, including a dedicated app for local services and tax refund options [8] Group 7: Hotel and Accommodation Promotions - Hotels around major shopping areas offered special packages to attract guests, with Guangzhou ranking among the top three cities for hotel bookings during the Spring Festival, showing a 35% increase year-on-year [10] Group 8: Policy Incentives and Consumer Engagement - The city implemented various consumer incentive policies, including subsidies for purchasing new appliances, which significantly boosted sales in multiple categories [11] - The "Lucky Invoice" program encouraged consumer spending, with nearly 500 million invoices issued and over 470 million yuan in rewards distributed [12]

Core Viewpoint - The article highlights the successful integration of traditional customs, cultural heritage, and modern consumer trends during the Spring Festival in Nanjing's Xuanwu District, resulting in significant increases in sales and visitor numbers. Group 1: Consumer Spending and Economic Impact - During the Spring Festival, nearly 30 monitored commercial enterprises in Xuanwu District achieved a total sales revenue of approximately 8.5 billion, reflecting a year-on-year growth of over 15% [1] - The total foot traffic reached nearly 3.5 million, marking a year-on-year increase of over 14% [1] - Six A-level scenic spots in the district received 3.7822 million visitors, a year-on-year increase of 29.3%, generating revenue of 57.5526 million, which is a 29.7% increase compared to the previous year [1] Group 2: Cultural and Entertainment Activities - The Red Mountain Forest Zoo attracted many visitors with themed activities, blending the auspicious meanings of the Year of the Horse with animal protection education [3] - Various promotional activities were organized by major supermarkets and commercial enterprises to capitalize on the Spring Festival shopping window, enhancing market activity [5] - Dining experiences in trendy areas like Jinling STYLE and Aishang Tiandi were vibrant, with young people enjoying meals together, contributing to the festive atmosphere [7] Group 3: Cultural Heritage and Non-material Experiences - The "Jumama Welcomes Spring" cultural performance showcased the charm of intangible cultural heritage, closely linking it with the festive atmosphere [11] - Visitors engaged in hands-on experiences with intangible cultural heritage, such as writing auspicious characters and making traditional crafts, enhancing their connection to local culture [14] - The integration of cultural exhibitions and performances into commercial areas created immersive experiences that attracted visitors and stimulated consumption [14] Group 4: Technological Innovations and New Retail Experiences - The introduction of new retail stores, including the first stores of several high-end brands in the district, provided fresh options for consumers during the Spring Festival [19] - Digital technology transformed the Spring Festival experience, with exhibitions like the "Exploring the Silk Road: Dunhuang Art Exhibition" offering immersive experiences through XR technology [21] - Interactive installations and augmented reality experiences in public spaces engaged visitors, blending traditional culture with modern technology [21]

市集带火新年货，乡村游有了新玩法，看剧观影成新年俗……这个春节，大众日报·大众新闻推出"齐鲁年味·消费新潮"系列报道，通过一个个 鲜活具体的故事，生动展现山东春节消费市场的新特点、新趋势。 赶年集，赶出新风尚 过去赶集，拼的是脚力；今年赶集，可能要拼网速。在邹平，当地供销社依托17处镇街的供销超市等销售渠道启动了"供销年货大集"，把直播 间搬进了大集现场。 在潍坊青州古城，一家按照二十世纪七八十年代供销社门市部场景还原的"供销社古城店"成了"网红打卡地"。有人排队进店买了一包怀旧包装 的桃酥，拍照发朋友圈："这个我在奶奶家见过。" 另一个有趣的现象是：大集，正在成为年轻人的"社交货币"。打开朋友圈、抖音、小红书等，春节前的关键词除了"年终总结""返乡"，还多 了"大集打卡"。有人晒糖葫芦，有人晒春联摊，还有人晒和非遗代表性传承人的合影。对很多年轻人来说，赶年集考虑的不是"家里缺什 么""过年要备什么"，而是"什么好吃""什么有意思""什么值得发一条朋友圈"。 非遗好物热销，年味打包带回家 2月17日，正月初一，大明湖畔热闹起来。数十个非遗手作、美食档口一字排开，舞龙队伍穿街而过，年味在人潮与锣鼓声中迅速升温。 ...

2月19日，市民在天津棉3创意街区参加新春市集活动。受访者供图 棉3创意街区坐落于天津市海河东岸，由百余年历史老厂房与临河新建商业综合体融合而成。 "2013年，街区启动保护性提升改造，对老厂房进行系统修复。"天津新岸创意产业投资有限公司党支部副书记王茹说，"棉3街区是天津市保 留最完整的民国工业遗址建筑群，修复改造最大限度保留了老工业厂房，使整个空间充满了历史韵味。" 春日午后，阳光洒在海河东岸的红砖墙上。走进位于天津市河东区的棉3创意街区，历史的厚重感扑面而来。高耸的旧棉仓静静矗立，老纺织 厂特有的"锯齿楼"在天际线下勾勒出起伏的轮廓。尘封的工业记忆与当下的城市节奏在这里交织。 春节期间，棉3创意街区张灯结彩，新春花灯点亮红砖墙面，玩具市集、旧书市集错落排开。文创潮玩、咖啡饮品、特色好物琳琅满目，工业 风格街区里弥漫着浓浓烟火气。 "今年春节，我们围绕'乐购新春·津彩消费'主题，统筹商旅文体健多元资源，精心策划500余场特色活动，让市民游客在浓浓年味中畅享消费 新体验。"天津市商务局消费促进处处长贺晓阳说。 在天津意式风情区，百年洋楼静立街巷。夜幕降临，柔和灯光勾勒出欧式建筑的清晰轮廓。红灯笼、中国结点缀 ...

走进阿图什市各大商圈，浓郁的烟火气与新潮消费氛围扑面而来：年轻人手持咖啡、奶茶步履匆匆，奔赴一场场好友之约；必胜客门店内，家庭成员围坐 餐桌，欢声笑语萦绕耳畔；特色餐饮店铺前，市民有序排队，只为品尝一口地道风味……2025年，多家知名品牌首店相继落户阿图什，以新鲜业态与多元 服务，悄然改写着这座城市的消费地图，让市民的生活幸福感持续升级。 2025年以来，阿图什市立足市民消费升级需求，将"首店经济"作为推动商业提质增效、激发市场活力的重要抓手，切实把为民办实事落到实处。通过持续 优化营商环境、出台针对性政策支持、强化全程服务保障等一系列务实举措，主动对接各类知名品牌，全力吸引优质商业资源入驻，推动消费市场不断焕 新升级、提质增效，为城市发展注入新动能。 品牌首店的落地生根，带来的不仅是消费选择的丰富，更潜移默化地提升了市民的生活品质和幸福指数。如今在阿图什，周末与家人围坐一堂，共享一顿 美味的披萨大餐；午后约上三五好友，在茶饮店闲谈小聚，搭配上从零食有鸣、好想来选购的特色零食；晚间和亲友相聚，品尝一口地道的卤味火锅…… 这些新鲜的消费场景，已逐渐融入市民的日常生活，为这座城市增添了满满的烟火气与新活力。 自2 ...

首店经济持续发力、文旅消费深度融合、商贸活动精彩纷呈……马年春节，徐州消费市场热气腾腾、活力十足，从商圈到景区，从线下到线上，处处洋溢着 浓浓的年味。来自徐州市商务局的数据显示，2月15日至18日，重点监测的20家商贸企业实现销售额29119.60万元，同比增长12.61%，累计客流量296.72万 人次，同比增长12.32%。 首店潮涌 品质供给激活消费新引擎 大年初三中午，徐州苏宁广场内人潮涌动，在商场B1层，新开业的阿正茶夫徐州首店门前排着长队，货架前围满了操着各地口音的年轻人。"孩子说这个牌 子的奶茶特别火，特意要买几杯带回去。"正在陪孩子排队的淮北游客汪志强手中的购物袋里，除了甜品，还有刚在盒马鲜生采购的三文鱼和车厘子。 这个假期，和汪志强一样，不少徐州市民和游客发现，逛商场有了更多"新去处"，消费选择愈发多元时尚。过去一年，一批涵盖零售、餐饮、娱乐、生活服 务等领域的城市首店、区域首店相继在徐州各大商圈落户，它们在这个春节集中释放能量，成为吸引客流、拉动消费的"新引擎"。 今年春节，徐州以"首店首牌消费促销季"为牵引，集聚180余家首店首牌企业，推出消费地图、满减优惠、专属套餐等系列举措，把品牌吸 ...