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Alfa Romeo Electrifies Miami Art Week With Iconic Design and Bold Creative Collaborations at Art Basel and BitBasel
Prnewswire· 2025-12-11 16:00
Core Insights - Alfa Romeo showcased its distinctive Italian design and racing heritage during Miami Art Week, participating in both Art Basel and BitBasel, which featured over 286 galleries from 38 countries [1][6] Group 1: Event Highlights - The brand launched Art Week with an exclusive celebration at Hagerty Garage + Social on December 2, where over 200 attendees experienced 115 years of Alfa Romeo history, including the ultra-exclusive 33 Stradale and the upcoming 2026 Tonale SUV [3] - An installation in partnership with BitBasel at the Sagamore Hotel featured the 33 Stradale and a Tonale Art Car, attracting over 100,000 pedestrians and becoming one of the most photographed moments of the week [5] Group 2: Artistic Collaborations - The event included the work of Italian artist Luca Artioli, who presented automotive portraits that captured the essence of Alfa Romeo vehicles through his intentional camera movement technique, emphasizing speed, light, and color [4] Group 3: Brand Legacy and Product Line - Alfa Romeo, founded in 1910, continues to innovate with models like the Tonale, which represents a new era of luxury and connectivity, and the award-winning Giulia, known for its race-inspired performance [7]