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Alpha Modus and SurgePays Unite to Target the Over 100 Million Subprime and Underserved Consumers Driving America’s Prepaid Economy
Globenewswire· 2026-01-20 13:13
Core Insights - Alpha Modus Financial Services and SurgePays have signed a Letter of Intent to form a commercial integration and distribution partnership aimed at enhancing financial access for subprime and underserved consumers across the U.S. [1] - The partnership seeks to leverage SurgePays' extensive retail network to create a significant distribution channel for financial services [3][5] Industry Context - Over 100 million Americans visit convenience stores and small merchants monthly for essential services, many of whom are underserved and rely on prepaid mobile services or cash transactions [2] - SurgePays targets the underbanked population, which represents a substantial market opportunity for financial services [12] Partnership Objectives - The collaboration will integrate Alpha Modus' upcoming digital wallet, "Alpha Cash," allowing users to cash checks, pay bills, transfer funds, and purchase prepaid cards [4] - SurgePays aims to pre-load Alpha Cash on 3,000 new devices daily, enhancing customer engagement and financial inclusion [5] Strategic Implementation - The partnership will focus on integrating Alpha Cash as the primary financial services partner within SurgePays' retail assets, enhancing monetization and customer acquisition strategies [6] - SurgePays will utilize its existing platforms to promote Alpha Cash, aiming to improve unit economics and accelerate customer growth [6] Technical Integration - The LOI outlines plans for integrating SurgePays' Top-Up and benefits-enrollment platforms with Alpha Cash, as well as deploying SurgePays' ClearLine POS technology across the AMFS merchant network [7][9] - This integration is expected to create new pathways for financial empowerment and retailer growth [9] Future Steps - Both companies will work towards definitive agreements covering technical integration, pricing, revenue-sharing models, and pilot deployments with select AMFS merchants [9]