Core Insights - Criteo has appointed Edouard Dinichert as Chief Customer Officer, effective December 1, 2025, to lead global sales and operations for its Performance Media business [1][2] - Dinichert's role will focus on accelerating growth, enhancing commercial excellence, and ensuring client success remains central to Criteo's strategy [1][4] - His extensive experience includes leadership roles at TripleLift and Amazon, where he was instrumental in scaling advertising and data-driven organizations [2][3] Company Overview - Criteo is a global platform that connects the commerce ecosystem for brands, agencies, retailers, and media owners, leveraging AI-powered advertising technology [5] - The company has access to over $1 trillion in annual commerce sales, enabling personalized experiences and driving performance for its clients [5] Leadership Perspective - CEO Michael Komasinski emphasized that Dinichert's leadership will be crucial in expanding the reach and impact of performance media globally [4] - Dinichert's dual nationality and cross-market experience align with Criteo's European roots and global ambitions, enhancing its market perspective [4]