Key Takeaways Amazon launches UPI Circle in India targeting the digital payments market projected to hit $7T by 2030.The family payment management feature targets digitally-savvy households without banking access.Amazon Pay India revenues fell 7% in fiscal 2024-2025 despite strong parent company growth.Amazon's (AMZN) aggressive push into India's digital payments landscape through its UPI Circle initiative represents a calculated move to capture market share in one of the world's fastest-growing fintech eco ...