Amazon has proposed a second big-box store in the Chicago area, Mass Market Retailers (MMR) reported Tuesday (Feb. 17), citing a paywalled article in the Chicago Tribune.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins requi ...

Core Insights - Amazon is closing its remaining Amazon Go and Amazon Fresh physical stores, marking another setback in its retail experiment [3] - Despite its resources, Amazon struggles with physical retail due to the complexities involved in running stores [5][6] - The company is planning a new, larger store concept in a Chicago suburb, indicating a bold move into the territory of Walmart and Costco [7][8] Group 1: Challenges in Retail - Retail operations require skills in real estate judgment, local merchandising, labor scheduling, and operational discipline, which differ significantly from e-commerce [5][6] - Amazon's past failures in retail do not deter its approach; instead, they inform future strategies [8][10] Group 2: Risk and Innovation - Amazon's willingness to embrace failure is seen as a competitive advantage, allowing the company to learn and iterate on its retail strategies [9][10] - Both Amazon and Walmart engage in costly experiments that may not succeed, but their iterative mindset contributes to their status as the top two retailers in the U.S. [10] Group 3: Future Outlook - There is uncertainty about whether Amazon will successfully establish a profitable retail model akin to its e-commerce success, but its resilience suggests potential for future breakthroughs [11]