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American Airlines Uses AI to Digitally Transform Travel
PYMNTS.comยท 2025-07-07 22:47
Core Insights - American Airlines is enhancing its travel experience by integrating artificial intelligence (AI) into its operations, including predicting missed flights and rebooking options during disruptions [1][2][5] - The airline has established a governance framework to ensure responsible use of AI technologies, focusing on privacy and security [3][4] AI Implementation - AI is embedded in the redesigned mobile app, allowing features such as rebooking during adverse weather and real-time travel updates [1][4] - The AI chatbot has been upgraded to assist customers in finding alternate routes when travel plans are disrupted [5] Operational Efficiency - American Airlines is using AI to predict which travelers may miss connecting flights, potentially delaying flights to accommodate them [5] - According to OAG, nearly 25% of U.S. commercial airline flights were delayed by at least 15 minutes last year, highlighting the importance of operational efficiency [6] Technology Investment - The airline increased its technology budget by 20% last year to support its technology reengineering efforts [7] - American Airlines is modernizing its technology stack to improve productivity and resilience in operations [8][11] Customer Experience - The redesigned mobile app offers a more intuitive user experience, enabling self-service features and travel research [11] - New hardware has been implemented at airports to reduce check-in times to a couple of minutes, enhancing customer interaction and reducing friction in the travel journey [12]