AMERICAN REBEL LIGHT BEER EXECUTING THE "DISTRIBUTOR FIRST" STRATEGY: Legacy MillerCoors Network Delivers Immediate Scale, Completing Critical Southeastern Territory to Support Major Retail Chain Wins. A TIER-ONE ALLIANCE: Gulf Distributing’s 50-Year Legacy and Advanced Logistics Network to Drive Rapid Retail Penetration Across Grocery, Convenience, and On-Premise Channels. NASHVILLE, TN, Feb. 25, 2026 (GLOBE NEWSWIRE) -- American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB), ...

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American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) announces a partnership with Jefferson Distributing to launch American Rebel Light Beer in West Virginia’s Eastern Panhandle Top-tier Anheuser-Busch network distribution partner Jefferson Distributing (WV) adds critical “footprint fill-in” coverage as American Rebel continues rapid national expansion with sustained execution of its Distribution-First strategy Nashville, TN, Feb. 23, 2026 (GLOBE NEWSWIRE) -- American Rebel Holding ...

Core Insights - American Rebel Holdings, Inc. has successfully launched its American Rebel Light Beer, focusing on a scalable rollout strategy in the $110B+ U.S. beer market, leveraging premium product differentiation and strong distribution relationships [1][6]. Company Strategy - The company's strategy emphasizes building a solid foundation with a premium product, scalable production, and a Distribution-First growth engine, aiming to engage patriotic consumers at venues and events [2][19]. - Distribution is identified as a key multiplier, with effective wholesaler relationships driving chain placements and repeat sales, reflecting the company's intent to expand its retail and on-premise presence simultaneously [3][19]. Distribution Milestones - Since its launch in September 2024, American Rebel Light Beer has established distribution agreements with over 30 top-tier partners across 18 states, including Tennessee, Connecticut, and Florida [4][20]. - The brand has reported significant reorder activity and strong momentum at retail locations, including triple-digit reorder rates at Total Wine & More [10][11]. Key Developments Timeline - October 2023: Announcement of expansion into the beverage industry and rollout plan for light beer [8]. - August 2024: Appointment of James "Todd" Porter as President of American Rebel Beverages, LLC [8]. - September 2024: Completion of initial production run and processing of distributor orders [9]. - February 2025: Expansion of consumer access via e-commerce in 40 states [9]. - June 2025: Initial placement at 62 Total Wine & More locations across 7 states [9]. - February 2026: Launch of a limited-edition 250th Anniversary Patriot Pack and continued expansion of distribution relationships [12]. Product Profile - American Rebel Light Beer is marketed as a premium domestic light lager with a "better-for-you" profile, featuring 110 calories, 4g of carbs, and 4.2% ABV per 12 oz serving, brewed without adjuncts [15][18]. - The product is designed to resonate with consumers' values of freedom and quality, celebrating the American spirit [14][18].

Group 1: Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., is a leading manufacturer of high-security safes and participated in the Nation's Best Sports Spring Annual Market from February 10-13, 2026, in Oklahoma City [1] - The company showcased key products, including the Challenger Series and Trophy Series, aimed at independent dealers to drive sales for the upcoming spring season [1][3] Group 2: Product Offerings - The Challenger Series is designed as a high-value option, featuring American-made steel, robust locking systems, and fireboard protection, catering to a broad customer base [3][4] - The Trophy Series offers premium features for serious collectors, including reinforced door construction and two-hour fire protection, targeting customers who prioritize higher security [4] Group 3: Market Engagement - The NBS Market served as a platform for Champion Safe to strengthen dealer relationships, confirm spring orders, and showcase products, which are essential for the company's distribution strategy [1][6] - Dealers appreciated the opportunity to evaluate products in person, facilitating quicker buying decisions and better inventory planning for the spring selling season [6][8] Group 4: Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [9] - The company hosted various activities at the market, including product demonstrations and meetings, to assist dealers in assessing market needs and making informed purchasing decisions [7][9]

Core Insights - Champion Safe Company successfully showcased its products at the Nation's Best Sports Spring Annual Market, emphasizing the importance of independent dealers in the retail landscape [1][3][10] Product Highlights - The company highlighted two key product families: the Challenger Series, known for its rugged design and affordability, and the Trophy Series, which offers premium features for high-security needs [7][8] - The Challenger Series is built with American-made steel and designed for everyday use, while the Trophy Series provides enhanced security and fire protection, appealing to serious collectors and homeowners [8] Market Engagement - The Market served as a platform for Champion Safe to strengthen relationships with dealer partners, confirm spring orders, and showcase new product lines [6][10] - Dealers appreciated the opportunity to evaluate products in person, which facilitated quicker buying decisions and better inventory planning for the spring selling season [10][11] Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [13][14]

Core Insights - American Rebel Beverages has entered a distribution agreement with Wil Fischer Distributing, enhancing its market presence in Missouri and supporting its growth strategy [1][2][6] - The partnership aims to leverage Wil Fischer's extensive distribution network, which covers approximately 900,000 residents across key Missouri markets [1][5] - American Rebel Light Beer plans to launch a limited-edition 250th Anniversary Patriot Pack to celebrate the United States' upcoming birthday, aligning with its patriotic branding [9][15] Company Overview - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has expanded from security products into beverages, apparel, and accessories [17] - The company launched American Rebel Light Beer in April 2024, which has quickly expanded into 18 states, positioning itself as "America's Patriotic Beer" [13][19] - The beer is marketed as a premium, all-natural light lager with no adjuncts, appealing to consumers seeking quality and patriotic values [11][12] Distribution Strategy - The partnership with Wil Fischer Distributing is part of American Rebel's "Distributor-First" growth strategy, focusing on strong relationships with top-tier wholesalers [2][20] - Wil Fischer Distributing has a proven track record, having grown from selling 211,000 cases in its early years to 5 million cases annually by 2021, showcasing its capability to scale [3][6] - The distribution network includes a mix of chain retailers, independent stores, and on-premise accounts, ensuring broad market access for American Rebel Light Beer [5][6] Market Potential - The domestic beer market is estimated at $110 billion annually, providing significant growth opportunities for American Rebel Light Beer through strategic partnerships [2] - The partnership with Wil Fischer is expected to enhance retail availability and consumer trial, particularly in urban and rural markets across Missouri [1][5] - The Black Oak Amphitheater will serve as a key venue for brand activation, allowing American Rebel to engage with consumers at high-profile events [7][8] Product Launch - The 250th Anniversary Patriot Pack will feature patriotic branding and is set to hit shelves in spring 2026, coinciding with major American holidays [9][15][16] - This limited-edition release aims to resonate with consumers' values and celebrate American independence, enhancing brand visibility and consumer engagement [9][12]

Core Viewpoint - American Rebel Holdings, Inc. is launching a limited-edition "Patriot Pack" of American Rebel Light Beer to commemorate the 250th anniversary of the United States, featuring patriotic packaging and a focus on American values [1][4][6]. Product Details - The "Patriot Pack" will include 16 oz cans and 12-packs, available for pre-orders starting now, with distribution set to begin in mid-May 2026 and lasting until October 2026 or until supplies run out [2][14][15]. - The beer is marketed as a premium light lager with a 100% all-malt formulation, containing 110 calories and 4.2% ABV per 12 oz serving, crafted without adjunct sugars [11][16][19]. Brewing and Quality - American Rebel Light Beer is brewed in partnership with AlcSource and City Brewing Company, ensuring high-quality production and consistency [13][17]. - The brewing process emphasizes a cold, extended fermentation to achieve a crisp taste and visual clarity, appealing to consumers seeking a flavorful yet lighter beer option [11][19]. Marketing and Brand Positioning - The company positions American Rebel Light Beer as "America's Patriotic Beer," aiming to resonate with consumers' values of freedom and quality, and to celebrate American ideals [4][18]. - The brand's growth strategy focuses on expanding its distribution network across the United States, leveraging its patriotic branding to build a scalable platform in various consumer categories [18][20]. Availability and Consumer Engagement - Wholesalers are encouraged to place early pre-orders for the limited run, which is expected to ship in time for Memorial Day 2026, coinciding with key patriotic holidays [14][15]. - The special-edition cans will be available in stores, allowing consumers to celebrate Independence Day and other summer events with the product [15].

Core Insights - Heavy Metal Gun Safes has achieved a remarkable 56% year-over-year growth in Champion Safe orders from 2024 to 2025, indicating a strong market presence and commitment to premium security solutions [1] Company Overview - Heavy Metal Gun Safes, founded by Caleb Lindner, has evolved from a startup into a respected safe retailer and moving company in Texas, starting its journey in the safe industry in 2015 and opening a storefront by 2020 [2] - The company focuses on safe sales, delivery, and professional placement services, catering to customers' needs for securing firearms, valuables, and important documents [5] - Heavy Metal Gun Safes has built a strong local reputation, receiving positive customer feedback for its technical expertise and customer-focused service [6] Partnership and Product Quality - Caleb Lindner, the owner, emphasizes the quality and support from Champion Safe Company, stating that the brand consistently delivers on product design and dealer support [7] - Tom Mihalek, CEO of Champion Safe Company, recognizes the value of partnerships with entrepreneurial and service-driven dealers like Heavy Metal Gun Safes, which contribute to product improvement [7] Market Positioning - Heavy Metal Gun Safes positions itself as a trusted resource for both residential and commercial security needs, showcasing its services and product offerings on its website [7]

Core Viewpoint - American Rebel Holdings, Inc. will implement a reverse stock split of its common stock and publicly traded warrants at a ratio of 1-for-20, effective February 2, 2026, to enhance marketability and comply with Nasdaq listing requirements [1][7][11]. Group 1: Reverse Stock Split Details - The reverse stock split will adjust the number of outstanding shares from approximately 17 million to about 850,898 shares [8]. - The new CUSIP number for the common stock will be 02919L 802, while the warrants will retain the CUSIP number 02919L 117 [2][3]. - The reverse stock split will not affect the authorized number of shares, and no fractional shares will be issued; all fractional interests will be rounded up to the nearest whole share [3][4][6]. Group 2: Stockholder Protection Measures - The company will ensure that stockholders holding 100 or more shares prior to the split will not be reduced to fewer than 100 shares post-split, providing round lot protection [5][21]. - Fractional shares resulting from the split will be rounded up to maintain liquidity and stockholder equity [6][20]. Group 3: Purpose and Benefits - The reverse stock split aims to increase the share price to meet the minimum bid price requirement of $1.00 per share for continued listing on Nasdaq [7]. - By consolidating shares, the company seeks to improve liquidity and enhance market appeal without changing the overall economic value of stockholders' holdings [16][29]. Group 4: Implementation and Process - The reverse stock split will be effective on January 30, 2026, with trading on a split-adjusted basis beginning on February 2, 2026 [17]. - Stockholders holding shares in certificate form or through brokerage accounts will have their holdings automatically adjusted, requiring no action on their part [18][19]. Group 5: Company Overview - American Rebel Holdings, Inc. is known as America's Patriotic Brand, offering a range of patriotic lifestyle products, including safes, personal security solutions, and branded apparel [31].