Board of Directors, senior management (including the President and Chief Executive Officer) and former President elect to convert accrued obligations into Series D Convertible Preferred Stock; action supports continued stockholders’ equity improvement and commitment to continued corporate actions to support ongoing Nasdaq listing NASHVILLE, TN., Jan. 09, 2026 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”) today highlighted a significant leadership alignm ...

Figure: 1 American Rebel Holdings, Inc. (NASDAQ: AREB) and American Rebel Light Beer Announce Indiana Expansion with Working Distributors Partnership, Driving Nationwide Momentum in Distributor-First Growth Family-owned Southwestern Indiana wholesaler, Working Distributors (AB), to deliver America's Patriotic Beer across Knox, Warrick, Posey, Gibson, and Vanderburgh counties, amplifying reach alongside Zink Distributing as, American Rebel™, America’s Patriotic Brand continues building a breakout U.S. su ...

Co-headliners John Stone and American Rebel CEO & Patriotic Rocker Andy Ross take over Nashville’s ultimate honky tonk experience; Stone leads off at 6PM NASHVILLE, Tenn., Dec. 16, 2025 (GLOBE NEWSWIRE) -- If you’re in Nashville and looking for something to do tonight, the red, white and blue holiday plan is on Lower Broadway: American Rebel (NASDAQ: AREB) invites locals and visitors to the American Rebel Christmas Party, presented by American Rebel Light Beer, at Kid Rock’s Big Ass Honky Tonk & Rock ’n’ Ro ...

Core Insights - Champion Safe Company reported a remarkable 130% year-over-year increase in orders from Balport Lock and Safe, indicating a strengthening partnership and growing customer demand in the region [1] - Balport Lock and Safe's success is attributed to targeted updates to Champion Safe's Estate Series, which has expanded its market appeal beyond traditional customers to homeowners seeking long-term security solutions [2][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring a lifetime warranty [9] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include branded apparel and beverages, positioning itself as a patriotic lifestyle brand [9] Product Details - The Champion Estate Series provides vault-level security for personal valuables, featuring a 2-hour, 1200°F fire rating and a refined interior layout for organization [4] - The product's design is aimed at fitting seamlessly into various environments, making it suitable for both homes and businesses [4] Leadership and Philosophy - Ryan Stowers, the owner of Balport Lock and Safe, emphasizes a commitment to service and product support, enhancing customer confidence and satisfaction [5][6] - Stowers' philosophy of prioritizing ethical business practices reinforces Balport's reputation as a trusted security provider [5] Customer Experience - Balport Lock and Safe has received consistently positive online reviews, highlighting its friendly service, expertise, and reliability, which contribute to its strong regional presence [6] - The knowledgeable team at Balport assists customers in selecting the appropriate Champion Safe products based on specific needs, ensuring ongoing support beyond the initial sale [7]

Core Insights - American Rebel Holdings, Inc. has formed a strategic distribution partnership with Ace Distributing, enhancing its presence in South Central Pennsylvania and supporting its "distribution-first" growth strategy [1][2][12] - Ace Distributing, a family-owned wholesaler with over 75 years of experience, will distribute American Rebel Light Beer across 11 counties, leveraging its network of more than 1,400 retail accounts [1][3][9] - The partnership marks American Rebel's fifth top-tier distributor in Pennsylvania, contributing to a rapid expansion in distribution and brand visibility [1][2][8] Company Overview - American Rebel Holdings, Inc. is positioned as "America's Patriotic Brand," focusing on beverages and other patriotic lifestyle products [11][12] - The company emphasizes a values-driven marketing approach, appealing to conservative audiences with its branding and product identity [7][9] Product Details - American Rebel Light Beer is a premium all-natural light lager with a profile of approximately 100 calories, 3.2g carbs, and 4.3% ABV per 12 oz [7][8] - The beer is marketed as "America's Patriotic Beer," aligning with themes of faith, freedom, and patriotism [7][10] Distribution Strategy - The partnership with Ace Distributing is part of a broader strategy to build a national distribution network, with recent additions of multiple distributors in Pennsylvania [2][12] - American Rebel Light Beer has secured distribution in 17 states and aims for further expansion through partnerships with top-tier wholesalers [8][12] Ace Distributing Profile - Ace Distributing has a strong reputation in the industry, recognized for its service and innovative marketing strategies, including community engagement initiatives [9][10] - The company has been nominated for multiple industry awards, reflecting its commitment to quality and excellence in distribution [9][10]

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Banko Beverage Company to expand the distribution of American Rebel Light Beer in Pennsylvania [1][6][17] - The partnership with Banko Beverage marks the fourth top-tier distributor in Pennsylvania and the seventh new wholesaler added in a short period, indicating rapid growth in distribution [2][5] - The company aims to leverage its distribution-first strategy to achieve full national coverage by 2026, emphasizing aggressive market penetration and partnerships with respected distributors [4][6][17] Company Overview - American Rebel Holdings, Inc. is positioned as "America's Patriotic Brand" and has expanded into the $110 billion domestic premium beer market with American Rebel Light Beer [6][16] - The beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without common additives found in mass-produced beers [14][15] - The company has secured distribution in 17 states and continues to grow its network through partnerships with family-owned wholesalers [15] Distributor Profile - Banko Beverage Company, founded in 1933, is a family-owned wholesaler recognized for its excellence and community involvement, servicing over 1,000 establishments across 10 counties in the Greater Lehigh Valley [7][8][13] - The company has a strong portfolio, representing iconic brands such as Miller, Yuengling, Heineken, and Guinness, and has received the MillerCoors President's Award for outstanding distributor performance [13][22] - Banko's modern facilities and logistical capabilities support efficient distribution, enhancing American Rebel Light Beer’s market presence in Pennsylvania [8][22] Market Strategy - The company’s distribution-first strategy is gaining momentum, with significant leads generated from the 2025 NBWA Convention, resulting in rapid conversion to signed partnerships [4][5] - American Rebel is focused on executing its strategy to dominate the Pennsylvania market, with a clear intent to expand aggressively into other states [6][17] - The brand's patriotic positioning aligns with community values, enhancing its appeal and marketability [22]

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Mid-State Beverage Company, enhancing its presence in central and northern Pennsylvania for American Rebel Light Beer [1][2][8] - This partnership is part of a broader distribution strategy that has seen American Rebel secure multiple top-tier distributors in a short timeframe, indicating strong momentum in its growth strategy [2][11] Distribution Strategy - The agreement with Mid-State marks American Rebel's third major distributor in Pennsylvania and its fourth new wholesaler in less than three weeks [2][10] - The distribution momentum was initiated at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention, where American Rebel engaged with over 110 distributors, resulting in 83 qualified follow-ups [2][11] - The company is in late-stage discussions with additional wholesalers to further expand its reach in Pennsylvania [2] Mid-State Beverage Company Profile - Mid-State Beverage Company, established in 1970, is recognized as a leading beverage wholesaler in north-central Pennsylvania, servicing thousands of accounts across 12 counties [3][4] - The company is known for its strong relationships with retailers and has a proven track record of performance, having received Diageo's Golden Bar Award [7][9] Product Overview - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without corn, rice, or added sweeteners [12][13] - The beer is positioned as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer," appealing to consumers seeking a patriotic brand [12][14] Market Expansion - The partnership with Mid-State allows American Rebel to leverage a robust distribution network, enhancing its ability to compete alongside established brands like Coors Light and Miller Lite from day one [7][8] - The company has secured distribution in 17 states and continues to expand its footprint through partnerships with strong family-owned wholesalers [13][16]

Core Insights - Champion Safe Company reports a nearly 30% year-over-year growth in orders from Courtesy Sporting and Pawn, indicating a strong demand for high-security safes in the southeastern New Mexico region [1][2][3] - The economic expansion in the Carlsbad region has led to increased customer interest in secure storage solutions, prompting Courtesy Sporting and Pawn to expand its safe categories and increase orders from Champion [2][3] - Champion Safe Company emphasizes the quality and value of its products, with a focus on American-made steel and robust construction, which are key factors in the growing partnership with Courtesy Sporting and Pawn [3][4] Company Overview - Champion Safe Company has been a leader in safe manufacturing for over 25 years, providing high-quality safes designed for security and fire protection, built entirely with 100% American-made steel [6] - Courtesy Sporting and Pawn has served the Carlsbad community for 25 years, offering a wide selection of firearms, sporting goods, and safes, supported by a reputation for integrity and exceptional customer service [5] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include branded products in various sectors, including beverages, indicating a broader market strategy [7]

Core Viewpoint - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Commercial Distributing Company to expand the reach of American Rebel Light Beer in western Massachusetts, leveraging the wholesaler's established infrastructure and market presence [1][3][10]. Company Overview - American Rebel Holdings, Inc. is positioned as "America's Patriotic Brand," focusing on a diversified lifestyle portfolio that includes beverages, safes, and apparel [15]. - The company has rapidly expanded its distribution footprint since the launch of American Rebel Light Beer in 2024, now securing partnerships in 17 states [13][15]. Distribution Strategy - The partnership with Commercial Distributing Company is part of a disciplined distribution strategy aimed at securing top-tier distributors to enhance market penetration [3][10]. - The distribution agreement follows a successful engagement at the 2025 National Beer Wholesalers Association Annual Convention, where American Rebel generated significant interest from over 110 distributors [3][10]. Commercial Distributing Company Profile - Commercial Distributing Company, established in 1935, services over 1,100 on-premise and approximately 400 off-premise retail accounts across western Massachusetts [4][14]. - The company operates a 97,500 sq. ft. temperature-controlled facility and has a fleet of 26 trucks, emphasizing superior service and community engagement [4][14]. Market Launch Plan - The official market launch of American Rebel Light Beer in Massachusetts will begin with an on-premise push in December 2025, followed by a full off-premise rollout in Q1 2026 [9][10]. - The launch strategy includes securing visibility in high-traffic bars and restaurants, with a focus on patriotic accounts that align with the brand's values [9][10]. Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without common additives found in mass-produced light beers [11][12].

Core Insights - American Rebel Holdings, Inc. has announced a new distribution partnership with C & C Distributors to expand the reach of American Rebel Light Beer in northeast Arkansas, following a successful showing at the 2025 National Beer Wholesalers Association Annual Convention [1][14][15] Distribution Strategy - The partnership with C & C Distributors aligns with American Rebel's distribution-first strategy, enhancing the brand's presence in a culturally aligned region known for its patriotic values [2][10][16] - C & C Distributors has over 30 years of experience in the region, providing a reliable distribution network and strong relationships with local retailers [5][19] - The agreement allows American Rebel Light Beer to leverage C & C's established Anheuser-Busch distribution network, facilitating access to key retail accounts from the outset [6][7][20] Market Launch Plan - The official market launch in northeast Arkansas is scheduled for early December, focusing initially on on-premise accounts such as bars and restaurants to build brand awareness [11][12] - A second-phase rollout into off-premise locations, including liquor stores and retail accounts, is planned for Q1 2026, with an emphasis on high-traffic patriotic accounts [12][13] Brand Positioning - American Rebel Light Beer is positioned as a premium domestic light lager, emphasizing its all-natural ingredients and patriotic branding, which resonates with the target market in northeast Arkansas [21][22] - The brand's marketing strategy is designed to build a grassroots presence before scaling into larger retail chains, reflecting a commitment to local engagement [26][27] Recent Developments - The partnership with C & C Distributors is part of a broader strategy to expand American Rebel's distribution network, which has already seen success in securing placements with major retailers like Kroger and Total Wine & More [22][26] - The company has identified multiple high-interest partnership opportunities following its participation in the NBWA 2025 convention, indicating strong market interest in American Rebel Light Beer [25][14]