American Rebel Holdings Inc American Rebel Light Beer Distribution Expansion: Rebel Light Launches in Mississippi with Clark Beverage Group, Inc. “Rebel Light” rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America’s Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), maker of America’s Patriotic, God-Fearing, Constitution- ...

NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer (americanrebelbeer.com) and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC. As part of this strategic initiative, the Company has entered into a professi ...

Core Viewpoint - John Hall achieved his first Pro Stock Motorcycle win in nearly 12 years, representing American Rebel Holdings, Inc. and celebrating the victory during the Fourth of July weekend [1][2][3]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [10]. - The company emphasizes a patriotic lifestyle brand, promoting values such as freedom and quality through its products [1][6]. Product Details - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to consumers seeking a balanced lifestyle [8]. - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution across multiple states, including Tennessee, Connecticut, and Ohio, with plans for further growth [7]. Sponsorship and Marketing - American Rebel is the primary sponsor of John Hall's motorcycle, highlighting the brand's commitment to supporting athletes who embody its values [4]. - The victory of John Hall is positioned as a celebration of American spirit, aligning with the brand's marketing strategy during the patriotic holiday [5].

Core Insights - American Rebel Holdings, Inc. is expanding its retail presence for American Rebel Light Beer by securing authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina, enhancing its Southeastern retail strategy [1][3][13] - The partnership with Minuteman Food Marts, a respected regional operator, positions American Rebel Light in a significant convenience store market where beer accounts for nearly 7% of all in-store sales [2][14] - The company has experienced momentum from high-profile events, including being the top-selling beer at the NHRA event at Charlotte Motor Speedway, which reflects strong consumer connection with the brand [6][7] Retail Expansion - The retail rollout with Minuteman Food Marts is part of a broader strategy to accelerate national distribution and capitalize on motorsports and lifestyle marketing platforms [5][7] - Minuteman Food Mart operates over 60 convenience stores and has a strong community presence, making it an ideal partner for American Rebel's mission-driven brand [4][14] - The expansion follows previous distribution wins in states like Tennessee, Ohio, Kansas, and Indiana, indicating a strategic push into key markets [5][9] Product Positioning - American Rebel Light Beer is marketed as a "Better-for-You" light beer, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [10] - The brand emphasizes its patriotic values and aims to resonate with consumers who appreciate American ideals, positioning itself as a lifestyle choice [6][7][10] - The company plans to enhance brand awareness through a FOX television commercial campaign debuting in Q3 2025, further solidifying its market presence [7][9]

Core Viewpoint - American Rebel Holdings, Inc. announces its return as the official beer sponsor of the 2025 Country Stampede Music Festival, highlighting its growth and commitment to American values through its products and events [1][3]. Sponsorship and Event Details - American Rebel Light Beer will be featured prominently at the Country Stampede Music Festival, with a dedicated Party Pit for fans to enjoy the beer and performances [2]. - The festival will include Jumbotron commercials and immersive brand experiences, enhancing visibility and engagement with attendees [2]. Company Growth and Financial Performance - The company reported $11.4 million in revenue for 2024, driven by a surge in e-commerce and a national advertising campaign [3]. - American Rebel Light Beer is now available for direct-to-consumer shipping in over 40 states and has expanded physical distribution in 13 states [3][4]. Product Information - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its natural ingredients and balanced lifestyle appeal [7]. - The beer is positioned as a celebration of freedom and quality, appealing to consumers who value these attributes [5][6]. Brand Identity and Market Position - American Rebel Holdings operates as a consumer brand company rooted in American values, expanding its footprint across lifestyle, beverage, and digital commerce sectors [3][10]. - The company has transitioned from its original focus on branded safes and personal security products to the beverage industry, reflecting a strategic shift in its business model [10].

American Rebel Holdings Inc American Rebel Light Beer Online Orders Soar as American Rebel Beer Ships to Over 40 States; Free Shipping Available Through June 30 NASHVILLE, TN, June 26, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly reports explosive online sales grow ...

Core Insights - American Rebel Light Beer has successfully outsold the top two national brands during the NHRA race weekend at Virginia Motorsports Park, indicating strong brand penetration and consumer acceptance [1][2] - The title sponsorship of the American Rebel Light Virginia NHRA Nationals exceeded expectations, with significant visibility and engagement through various promotional activities [1][3] Brand Performance - American Rebel Light was prominently featured at all concession locations and in dedicated areas such as the American Rebel Light Party Tent and Trackside Bar, contributing to its sales success [1][2] - The event is expected to generate viewership close to two million, enhancing brand exposure and recognition [1] Marketing and Promotion - The company debuted a new television commercial during the FOX broadcasts, airing eight times over the weekend, further promoting the brand [4] - CEO Andy Ross highlighted the positive feedback from NHRA drivers and teams, who acted as brand ambassadors, enhancing the brand's visibility and reputation [3][5] Expansion and Distribution - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution to multiple states, including Virginia, and continues to add new distributors [6] - The title sponsorship and promotional activities are expected to have a lasting impact on brand recognition and sales throughout the racing season and beyond [3][6] Product Details - American Rebel Light is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [8]

American Rebel Holdings Inc. (NASDAQ: AREB) Expanding Market Presence and Showcasing Patriotism through Strategic Partnerships, High-Profile Events, and Unmatched Fan Engagement American Rebel Light Beer Takes Center Stage at Virginia NHRA Nationals - Available at all concession locations selling beer, American Rebel Light fuels the excitement of motorsports while celebrating patriotism, highlighted by two electrifying concerts from CEO Andy Ross. American Rebel Light Virginia NHRA Nationals - America's Pat ...

American Rebel Holdings Inc American Rebel Light Beer With a New Agreement for Southwestern Virginia and Active Distribution across 11 States Since Launching in September 2024, American Rebel Light Beer – America’s Patriotic Beer Continues its Rapid Rise as America’s Fastest Growing Beer NASHVILLE, TN,, June 16, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, an ...

Core Points - American Rebel Holdings, Inc. announces a limited-time free shipping offer for its American Rebel Light Beer, valid until June 30, 2025, to encourage online sales ahead of Independence Day celebrations [1][4][14] - The company emphasizes the patriotic theme of its product, positioning American Rebel Light Beer as a celebration of freedom and American values [2][3][8] - Online sales of American Rebel Light Beer are reportedly increasing, with delivery now available to over 40 states, enhancing accessibility for consumers [3][4][14] Product Information - American Rebel Light Beer is marketed as a better-for-you, all-natural light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving [9] - The beer is produced in partnership with AlcSource and is described as a premium domestic light lager that does not contain corn, rice, or other sweeteners typically found in mass-produced beers [8][9] - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution to multiple states and continues to add new territories [7][10] Marketing Strategy - The company is leveraging the upcoming Fourth of July holiday to promote its product, encouraging consumers to stock up for celebrations [2][4][14] - The messaging around the beer focuses on themes of patriotism and freedom, appealing to consumers' national pride [3][6][8] - The free shipping offer is part of a broader strategy to increase consumer engagement and drive sales through online platforms [1][4][14]