American Rebel Holdings Inc The NBWA Convention is where relationships are built, and deals are made. We are anticipating several successful activations for American Rebel Light Beer to be initiated or finalized at the show,” said Todd Porter, President of American Rebel Beverage Hall of Famer Driver Tony Stewart to Join American Rebel Light Beer Team October 13–14 for Distributor Engagement and American Rebel Brand Activation at Booth 620 NHRA Top Fuel Driver and TSR Nitro Owner to Represent American R ...

Core Insights - American Rebel Holdings, Inc. has made a strategic investment of $1.5 million in RAEK Data, LLC, a leader in first-party data and identity resolution, aiming to enhance long-term growth and shareholder value [1][12] - The partnership is expected to leverage RAEK's technology to improve customer engagement, acquisition, and retention, aligning with American Rebel's vision for data-driven growth [3][12] Investment Details - The investment of $1.5 million underscores the importance of first-party data in American Rebel's strategy to build strong customer relationships and enhance brand loyalty [1][12] - RAEK's platform is designed to convert anonymous website visitors into marketable customer profiles, which will help American Rebel reduce acquisition costs and create personalized connections [6][11] Strategic Alignment - The collaboration between American Rebel and RAEK is positioned as a key enabler for American Rebel's expansion in competitive consumer markets, focusing on targeted customer acquisition and retention [12] - RAEK's technology is expected to provide American Rebel with a competitive advantage in the privacy-first digital economy, allowing for effective communication and relationship cultivation with customers [5][11] Company Background - American Rebel, known as America's Patriotic Brand, has diversified its offerings from branded safes to include beer, apparel, and accessories, with the recent launch of American Rebel Light Beer [13] - RAEK, founded in 2020, specializes in first-party data solutions that help businesses collect and activate customer data in a compliant manner, aiming to support the AI economy [9][11]

Core Insights - Champion Safe Company has announced a new dealer partnership with Guardian Lock & Security, expanding its market presence in Bismarck, North Dakota, which is a strategic growth move for the company in the Midwest [1][4] - Guardian Lock & Security is recognized for its professionalism and customer service, and is set to open a second location, enhancing its position as a regional provider of high-quality safes and security products [2][4] - The partnership aims to provide customers in Bismarck and surrounding areas access to Champion's full range of safes, which are designed for strength, fire protection, and security for valuables [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring double steel doors and a lifetime warranty [6] - American Rebel Holdings, Inc., the parent company of Champion Safe, has diversified its offerings beyond safes to include branded apparel and beverages, such as American Rebel Light Beer [6]

1-for-20 Reverse Split with Round Lot Shareholder Protections to Support Ongoing Nasdaq Compliance Efforts, Strengthen Liquidity, and Facilitate Broader Retail Brokerage Deposits Split Positions Shareholders and Company for Enhanced Market Visibility and Institutional Appeal—No Negative Change to Economic Share Value as a Result of the Split. 100-Share Minimum Round Lot Protections for Eligible Holders Between 100 and 1,999 Shares of Common Stock Pre-Split. Fractional Shares Rounded Up – Any fractional inte ...

Matt Hagan Powers American Rebel to Victory at NHRA Midwest Nationals—American Rebel Beer Dodge Hellcat Claims First Win of 2025 Nashville, TN, Sept. 29, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Beverages, and American Rebel Light Beer (www.americanrebelbeer.com) congratulate Matt Hagan who drove and powered the American Rebel Funny Car to victory at the NHRA Midwest Nationals in St. Louis, Missouri. The win marks a defining moment in the Countdown to the Champion ...

Scottsdale, AZ, Sept. 26, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is showcasing its products this weekend at the Maricopa County Home Show at WestWorld in Scottsdale, AZ through its owned retailer, Arizona Safe Outlet (arizonasafeoutlet.com). Champion Safe has a proven track record at this show, drawing strong sales and introducing its br ...

American Rebel Holdings Inc NHRA Midwest Nationals September 26 – 28 CEO Andy Ross to Bring the Party and Perform Between Nitro Qualifying Rounds Saturday Nashville, TN, Sept. 26, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer is proud to announce its high-impact presence at this weekend’s NHRA Midwest Nationals at World Wide Technology Raceway outside St. Louis, Missouri. Fans will see American Rebel Beer’s bold patriotic branding featured on Tony Stewart’s Top Fuel dragster, Matt Hagan’s Funny Car ...

Core Viewpoint - American Rebel Holdings, Inc. will implement a reverse stock split at a ratio of 1-for-20, effective October 3, 2025, to enhance marketability and ensure compliance with Nasdaq's minimum bid price requirement [1][3][4]. Group 1: Reverse Stock Split Details - The reverse stock split will reduce the number of outstanding shares from approximately 10.2 million to about 514 thousand [6]. - The new CUSIP number for the Common Stock post-split will be 02919L703, and it will continue to trade under the symbol "AREB" on Nasdaq [3][4]. - No fractional shares will be issued; all fractional interests will be rounded up to the nearest whole number, ensuring that shareholders holding 100 or more shares will retain at least 100 shares post-split [4][5]. Group 2: Compliance and Marketability - The reverse stock split aims to increase the share price, making the stock more eligible for trading on certain platforms and ensuring compliance with Nasdaq's minimum bid price requirement of $1.00 per share [3][4]. - The Company has not received any deficiency notice regarding the bid price rule from Nasdaq as of the date of the press release [2]. Group 3: Shareholder Protection - The Company is committed to protecting the interests of shareholders, particularly those holding round lots of 100 or more shares, ensuring they do not lose their status as round lot holders [5]. - Securities Transfer Corporation will act as the exchange agent for the reverse stock split, and stockholders need not take any action if their shares are held in book-entry form or brokerage accounts [8][10]. Group 4: Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the introduction of American Rebel Light Beer [11].

Core Insights - American Rebel Holdings, Inc. has acquired a 30% ownership interest in 218 LLC, which owns the property at 218 3rd Avenue North, Nashville, Tennessee, to enhance stockholder equity and support long-term strategic goals [1][2][19] - The acquisition is structured through the issuance of 280,000 shares of Series D Convertible Preferred Stock, valued at $2.1 million, which is expected to improve the company's balance sheet and stockholder equity [2][3][7] - The property will serve as the future corporate headquarters and a venue for showcasing the American Rebel brand, enhancing its presence in Nashville [4][17] Transaction Structure - The transaction was initially planned as a direct real estate purchase but has been restructured to acquire 100% of the membership interests in the LLC, preserving the appraised value of $14.1 million [1][19] - This structure allows American Rebel to avoid direct real estate purchase liabilities and leverage equity instruments for funding, minimizing immediate cash dilution [7][19] - The building has historically operated on a cash-flow-positive basis, with the first floor leased to the Black Rabbit restaurant and the upper floors functioning as high-end short-term rental units [5][10] Strategic Importance - The acquisition is viewed as a strategic leap forward, positioning the company to execute its vision of creating a branded headquarters and immersive experiences for guests [4][16] - The property is strategically located near several American Rebel accounts and high-profile venues, reinforcing its importance as a revenue-generating asset and business development hub [17][20] - The company plans to enhance the short-term rental units with American Rebel branding, creating a seamless guest experience that promotes the American Rebel Light Beer [15][16] Financial Impact - The transaction is expected to immediately improve stockholder equity through the issuance of preferred equity tied to a tangible, cash-flow-positive asset [2][7] - The strategic move aligns with Nasdaq listing requirements, aiming to strengthen the company's equity position while maintaining flexibility [2][3] - The company filed a Form 8-K with the SEC to clarify the transaction mechanics, confirming that the building remains the sole asset of the LLC [18][19]

Core Insights - American Rebel Light Beer has achieved a remarkable 10% market penetration in Indiana within four weeks of its launch, marking it as the brand's most successful launch to date [1][4] - The brand is experiencing strong consumer demand and repeat orders from retailers, indicating a positive reception in a declining beer market [4][7] Distribution and Execution - Zink Distributing, the largest Anheuser-Busch wholesaler in Indiana, has played a crucial role in the successful launch, known for its operational excellence and community commitment [2][3] - The collaboration has resulted in American Rebel securing placements in hundreds of Off-Premise accounts across Zink's territory [4] Sales Performance - American Rebel is averaging 17 cases per point of distribution in On-Premise accounts, which is more than triple the volume seen in Off-Premise, indicating strong consumer engagement [5] - The 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys account for nearly 75% of total volume sold since launch, outperforming traditional packaging formats [6][7] Brand Positioning - American Rebel Light Beer is marketed as a premium domestic light lager with 110 calories, appealing to consumers who value freedom and authenticity [9][14] - The brand's patriotic messaging resonates well with its target audience, contributing to its rapid market traction [4][9] Strategic Marketing - The launch is strategically aligned with sponsorships of high-profile events, such as the 71st annual Cornwell Quality Tools NHRA U.S. Nationals, enhancing brand visibility [8] - Zink Distributing's effective retail execution and promotional activities have solidified American Rebel's presence in key markets [8][10]