(State or Other Jurisdiction of Incorporation or Organization) Nevada 7372 47-3892903 (Primary Standard Industrial Classification Code Number) As filed with the Securities and Exchange Commission on January 15, 2026. Registration No. 333-[*] UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) (I.R.S. Employer Identification No.) 218 3 Avenue ...

Core Insights - The Lenexa showroom of Champion Safe Company has experienced over 80% year-over-year growth, primarily due to increased demand for safes [1][3] - The store offers a comprehensive range of Champion and American Rebel products, including safes and concealed-carry gear, establishing itself as a regional destination for security solutions [1][6] Company Performance - The Lenexa store's growth is attributed to exceptional customer service, product knowledge, and a wide selection of products [3][4] - The showroom provides personalized consultations and hands-on demonstrations, enhancing the customer experience and facilitating informed purchasing decisions [6] Product Offering - Champion Safe Company specializes in high-security safes made from 100% American-made steel, featuring robust construction and fire protection [10] - The product lineup includes residential and large-format safes, concealed-carry backpacks, apparel, and accessories [6][10] Market Position - The Lenexa showroom has become a trusted resource for various customer segments, including gun owners, families, and builders, seeking reliable security solutions [3][4] - The company's commitment to clear information about product features and reliable service has contributed to converting first-time visitors into long-term customers [4]