Core Insights - Plusgrade has acquired Oaky, a Netherlands-based upselling platform, to enhance its offerings in the ancillary revenue sector [1][2] - The integration aims to create a unified platform that supports hotels in generating additional revenue through various guest journey stages [1][3] Company Overview - Plusgrade is a global leader in ancillary revenue solutions, while Oaky has been recognized as the Best Upselling Software for five consecutive years [2] - The acquisition combines the strengths of both companies, including their products, customer bases, and teams [2] Strategic Goals - The unified platform will provide hotels with tools for pre-arrival offers and on-site upgrades, enhancing guest experiences and revenue potential [1][3] - Erik Tengen, co-founder of Oaky, will assume the role of president, hospitality upsell at Plusgrade, indicating a commitment to innovation and revenue generation [3] Advisory and Legal Support - Oaky's shareholders were advised by Stifel as the exclusive financial advisor, while Plusgrade received legal counsel from Davies Ward Phillips & Vineberg and Stibbe [4]