Core Insights - Angry Orchard Hard Cider and Horror, Inc. have collaborated to create a short-form vignette titled "Sweet Revenge," featuring real fans as victims of the iconic horror character Jason Voorhees, marking a unique marketing strategy [1][2][3] Company Collaboration - The partnership aims to engage diehard fans by allowing them to participate in the filming, thus creating a memorable experience that aligns with both brands' identities [2][4] - The collaboration celebrates the 45th anniversary of the Jason franchise, enhancing brand visibility and fan engagement [15][19] Product Launch - Angry Orchard is introducing a new 12-can Thriller Variety Pack, which includes a new Blood Orange cider inspired by Jason, featuring glow-in-the-dark packaging [4][5] - The Variety Pack includes three new cider flavors: Blood Orange, Berry Bewitched, and Headless Pumpkin, alongside the returning fan-favorite Cinnful Apple [10] Marketing Strategy - The marketing campaign leverages social media to scout fans, creating a buzz around the collaboration and enhancing brand loyalty [2][3] - The limited-edition designs for the cans feature Jason's hockey mask, appealing to both cider lovers and horror fans [5][10] Distribution and Availability - The new products will be available at retailers nationwide starting September 1, with a focus on seasonal marketing [5] - Fans can view the "Sweet Revenge" vignette on the Angry Orchard website and the Jason Universe YouTube channel, integrating digital engagement into the marketing strategy [6]

Leadership Change - Michael Spillane will step down as CEO of Boston Beer Company effective August 15, 2025, to focus on personal matters, but will remain on the board as a non-executive director [1][6] - Jim Koch, the founder and chairman of the board, will take over as CEO, a position he previously held from 1984 until January 2001 [2][6] Company Performance - Under Spillane's leadership, Boston Beer delivered one of its most profitable quarters in many years during the second quarter [3] Company Background - Boston Beer Company, founded in 1984, is one of the largest craft brewers in the United States, known for its high-quality products and innovation in the craft beer and flavored malt beverage categories [4][7] - The company has expanded its offerings to include hard cider, hard seltzer, and hard tea, with core brands such as Angry Orchard, Dogfish Head, Samuel Adams, Truly Hard Seltzer, and Twisted Tea [7]

Core Insights - The Brewing the American Dream program has awarded Moor's Brewing Co. as the 2025 winner of its Brewing & Business Experienceship, continuing its legacy of supporting small businesses in the food and beverage industry [1][4][8] Company Overview - Moor's Brewing Company, founded in Chicago in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, has expanded to over 500 retailers nationwide and opened Diversey House, Chicago's first Black-owned taproom, in February 2025 [3][8] - The brewery's mission includes community engagement and offering a unique blend of craft beer and elevated pub fare [3][5] Program Details - The Brewing & Business Experienceship provides one emerging craft brewer with mentorship from Samuel Adams professionals, including founder Jim Koch, and opportunities to collaborate on specialty beers and participate in the Great American Beer Festival [2][4][6] - The selection process for the winner involved a public voting component during the Crafting Dreams Beer Bash, which showcased six finalists [4][5] Impact and Goals - Since its inception in 2008, the Brewing the American Dream program has loaned over $114 million to more than 4,500 small business owners in the food and beverage industry, creating or maintaining over 12,000 local jobs [8] - The program aims to strengthen small businesses, create local jobs, and build vibrant communities through access to business capital and coaching [8]