‘Pokémon Pokopia’ is even better than ‘Animal Crossing: New Horizons’ https://t.co/7hUbG6MUrh ...

Core Insights - The Nintendo Switch has become the company's best-selling console of all time, with lifetime sales reaching 155.37 million units, surpassing the previous record held by the Nintendo DS [3] - The Switch's success marks a significant turnaround for Nintendo, which faced challenges following the poor performance of the Wii U, leading to a tripling of the company's valuation since the Switch's release [2][3] Product Evolution - The Switch was launched in March 2017, following the Wii U's failure, which sold only 13.56 million units compared to the Wii's 100 million [5] - The Switch combines the features of both handheld and traditional consoles, allowing users to play on a large screen or on the go, thus merging Nintendo's dual product strategy into a single offering [6][7] Market Timing and Strategy - The timing of the Switch's release was crucial, as it countered the rising popularity of mobile gaming, which had negatively impacted the sales of previous consoles like the 3DS and Wii U [8] - Nintendo's strategy included leveraging its popular franchises and characters, with titles like "Mario Kart 8 Deluxe" selling over 70 million units, contributing to the console's popularity [9][10] Expansion of Intellectual Property - Nintendo has broadened its intellectual property reach beyond consoles, engaging in collaborations with theme parks, movies, and toys, which helped maintain interest in the Switch [11] - The recent success of the Super Mario movie in 2023 also revitalized interest in the Switch, demonstrating the effectiveness of this strategy [10][11] Future Prospects - Nintendo aims to replicate the success of the Switch with the recently launched Switch 2, which has already sold over 14 million units, making it the fastest-selling console in the company's history [12]