Core Insights - First Fed Bank has launched the Apiture Digital Banking Platform to enhance online and mobile banking for business customers, reflecting its commitment to digital solutions for businesses of all sizes [1][4] Group 1: New Digital Features - The upgraded platform includes advanced cash flow and forecasting tools, a unified view of accounts, and improved self-service and administrative controls for business account holders [2] - The platform aims to provide a seamless user experience across desktop and mobile devices [2] Group 2: Data Intelligence Implementation - First Fed has implemented Apiture's Data Intelligence solution to gain deeper insights into business customers' banking behaviors and preferences [3] - These insights will be used to create more strategic and customized financial solutions, enhancing customer engagement through a personalized digital experience [3] Group 3: Leadership Comments - David Edelstein, chief innovation officer at First Fed, emphasized the importance of modern digital tools in supporting small business and commercial customers while maintaining local relationships [4] - Chris Babcock, CEO of Apiture, expressed excitement about the partnership, highlighting its role in providing leading-edge solutions for financial institutions [4] Group 4: Company Background - First Fed Bank, a subsidiary of First Northwest Bancorp, has been serving Western Washington since 1923, operating 12 full-service branches and three business centers [4] - Apiture is a provider of digital banking solutions to banks and credit unions across the US, offering a flexible, API-first platform [4]