App Tracking Transparency (ATT)
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Italy Slaps Apple With $116 Million Fine Over Double-Consent Requirement On Apps
ZeroHedge· 2025-12-24 07:45
Italy's version of the Federal Trade Commission fined Apple, Inc. nearly $116 million over what it says were overly-restrictive privacy rules that required third-party app developers to obtain user consent for data collection and tracking when it comes to delivering targeted advertising. A general view of the first Italian flagship Apple store in Milan on July 26, 2018. Piero Cruciatti/AFP/Getty ImagesItaly's watchdog authority - the AGCM, said on Monday that Apple and its subsidiaries abused its "super-dom ...
France's antitrust watchdog fines Apple for problems with App Tracking Transparency
TechXplore· 2025-03-31 10:51
Core Points - France's antitrust authority fined Apple €150 million ($162 million) for abusing competition law related to its App Tracking Transparency (ATT) feature [3][5] - The French Competition Authority criticized the implementation of ATT, stating it was not necessary or proportionate to its goal of protecting personal data [4][6] - The fine covers the period from April 2021 to July 2023, which is relatively small compared to Apple's revenue of $124 billion in the last quarter of the previous year [5] Implementation Issues - The rollout of ATT led to an overwhelming number of consent pop-ups from third-party apps, complicating the user experience on iOS [6] - The authority noted that the system disproportionately affected smaller app publishers who rely on third-party data for financing [6] Company Response - Apple defended ATT, stating it enhances user privacy control with a clear and consistent prompt for tracking consent [7] - The company expressed disappointment with the decision but noted that the French Competition Authority did not mandate any specific changes to ATT [8]