Skechers introduced a line of kids' sneakers that contain a hidden compartment where parents can slip in an Apple AirTag. Inside the heel of the shoe, a small insert can be lifted to reveal the compartment. Then, parents can track the location of their child — or, at least their child's shoes. These shoes don't come with an AirTag, and they don't appear to be an actual collaboration with Apple, but rather, a third-party product that Skechers has developed on its own. The shoes were announced in mid-July to ...

Core Insights - The Bluetooth tracker market has seen significant growth since the introduction of Apple's AirTag in 2021, with MiLi's MiTag Duo emerging as a unique product that supports both iOS and Android ecosystems [1][7] Group 1: Product Features - MiTag Duo is the first Bluetooth tracker to receive official certification from both Apple and Google, allowing seamless integration with both platforms [1] - The device is priced at $19.99, making it an affordable option compared to competitors that offer dual-system trackers at a higher price [3][7] - MiTag Duo does not require a subscription for basic features such as location history and alerts, unlike competitors like Tile which charge an annual fee [3] Group 2: Competitive Advantages - MiTag Duo allows users to switch between iPhone and Android without needing to purchase new trackers, a feature not offered by rivals for under $20 [3] - The product utilizes the same encrypted, crowdsourced location network trusted by both iOS and Android users, ensuring security and reliability [3] - Pairing the MiTag Duo is straightforward, using familiar workflows from existing Apple and Google apps, eliminating the need for additional installations or accounts [3] Group 3: Limitations - MiTag Duo requires a reset when switching between iOS and Android due to different encryption keys used by Apple and Google [7] - Unlike some competitors, MiTag Duo does not feature Ultra-Wideband (UWB) technology for precision finding, relying instead on standard Bluetooth [7] - The device uses a replaceable CR2032 battery, which may be less eco-friendly compared to rechargeable options offered by some competitors [7]