Core Viewpoint - Industry analyst Daniel Newman criticizes Apple Inc. for its reliance on predictable upgrades rather than delivering true innovation ahead of the iPhone 17 launch [2]. Group 1: Upcoming iPhone 17 Launch - Apple is set to unveil multiple versions of the iPhone 17, including the iPhone 17 Air, which is expected to be its slimmest model yet [4]. - The pricing for the new models is anticipated to start at $800 for the base model, $1,050 for the Pro, and $1,250 for the Pro Max [5]. - The launch event will be livestreamed on apple.com and through the Apple TV app, marking the company's first major showcase since June's Worldwide Developers Conference [3]. Group 2: Features and Expectations - Expected updates for the iPhone 17 include new colors such as purple and green, enhanced cameras, and incremental design improvements [5]. - A foldable iPhone is rumored for 2026, but no announcements regarding this are expected during the current launch [5]. Group 3: Market Sentiment - Analysts express concerns that this year's launch could result in a "sell-the-news" scenario if the upgrades are perceived as modest [6].