Group 1 - The first Tmall fragrance space has officially opened in Hangzhou, focusing on "fragrance experience" and featuring over 40 emerging fragrance brands alongside international brands like Van Cleef & Arpels [1] - The space addresses the industry's core pain point of lacking offline experiences for fragrance products, especially for brands without physical stores, allowing consumers to truly perceive the scent [1] - Tmall's fragrance space provides a low-cost opportunity for emerging brands to establish a physical presence, enabling a "try before you buy" experience for consumers [1] Group 2 - Established brands like KASE also recognize the unique value of the Tmall fragrance space, which effectively bridges online and offline channels [2] - The fragrance market in China has a penetration rate of only 5%, indicating significant growth potential compared to mature overseas markets [2] - Tmall plans to expand the fragrance space to more first-tier and new first-tier cities, continuously addressing the offline experience issue for consumers [2]