Core Insights - The 8th China International Import Expo (CIIE) is being held from November 5 to 10 in Shanghai, highlighting China's shift from high-speed growth to high-quality development, with a notable increase in health awareness and demand for high-quality health products [1][2]. Company Strategy - IQAir views the Chinese market as a crucial part of its global strategy, driven by the largest middle-income group in the world, which is increasingly pursuing health and quality of life [2][3]. - The company is committed to long-term development in China, having established a direct brand presence since 2016, and plans to enhance R&D investments to create products tailored to Chinese family structures and cultural elements [3]. Market Trends - Chinese consumers are shifting their focus from price to value, emphasizing product technology, design aesthetics, and health benefits, prompting companies like IQAir to innovate and integrate cultural elements into their products [2]. - The launch of the Atem X enamel series at the CIIE is a response to the upgrading consumption trends in China [2]. Digital Engagement - IQAir is actively embracing the digital economy by establishing flagship stores on major e-commerce platforms like Tmall and JD, utilizing live streaming and content marketing to connect more directly with consumers [1][2]. Environmental Commitment - The company aims to expand its "Clean Breathing Space" initiative in China, encouraging participation from businesses, public institutions, and individuals in improving air quality, while also aligning with China's "dual carbon" goals and promoting sustainable supply chain practices [3].