Core Points - Alaska Airlines is launching a new nonstop service between Seattle and Seoul Incheon starting September 12, 2025, utilizing Hawaiian Airlines' long-haul 787-9 aircraft [1][6] - To celebrate the inaugural flight, Alaska Airlines is offering a limited-time Buy One, Get One (BOGO) deal and reduced award redemptions for travel through December 15, 2025 [2][6] - The new route will operate five times a week, enhancing connectivity between the Pacific Northwest and South Korea [3][4] Service Details - The Seattle-Seoul Incheon flight will depart at 2:50 p.m. and arrive at 6:35 p.m. the next day, with return flights leaving Seoul at 8:35 p.m. [4] - The 787-9 aircraft features 34 Business Class suites with lie-flat seats, privacy doors, and 18" HD monitors, along with plans to install ultra-fast Starlink Wi-Fi next year [3][5] Loyalty Program - Atmos Rewards members will earn points and status points on both purchased and award tickets, with 5,200 status points earned for a one-way flight from Seattle to Seoul [3][8] - The Atmos Rewards program combines Alaska's Mileage Plan and Hawaiian's HawaiianMiles, offering more choices and rewards across a global network [8] Future Expansion - Alaska Airlines plans to establish a 787-9 hub in Seattle, with intentions to serve 12 intercontinental destinations by 2030 [7] - The new Seattle-Seoul route is part of Alaska's strategy to transform Seattle into a premier global gateway, with additional routes to Tokyo, London, and Rome planned for 2026 [5][6]

Core Points - Alaska Airlines is expanding its global reach with nonstop flights to Reykjavík, Iceland, starting May 28, 2026, enhancing travel options for customers [1][2] - The new route will provide daily summer flights from Seattle, allowing travelers to explore Iceland's landscapes and connect to Europe through Icelandair's extensive network [2][4] - Alaska Airlines is enhancing its onboard experience with upgraded offerings, including complimentary Wi-Fi, improved First Class dining, and a new Premium Class Snack Basket [3][9][15] Company Expansion - The addition of Reykjavík to Alaska Airlines' route network signifies a strategic move to connect more travelers to international destinations [2][4] - The partnership with Icelandair, celebrating 10 years, will facilitate seamless travel options and greater flexibility for customers traveling between North America and Europe [2][4] Onboard Experience Enhancements - Alaska Airlines is investing in its 737 fleet, introducing new dining experiences and upgraded cabin interiors to elevate the travel experience [7][10][17] - The First Class menu will feature locally sourced ingredients and new meal options, while Premium Class will offer a curated snack basket for the first time [13][15] Loyalty Program and Connectivity - The Atmos™ Rewards program will provide enhanced benefits, including free Wi-Fi on select flights and lounge access for credit cardholders [18][19] - Alaska Airlines is expanding its international service, with new routes to London, Seoul, and Tokyo, reflecting its commitment to global growth [22]