Core Insights - Alaska Airlines is launching 13 new nonstop routes starting in spring 2026, expanding its network significantly and enhancing its presence in key markets like San Diego and Portland [1][2][3] Route Expansion - New destinations include Tulsa, Oklahoma, and Arcata-Eureka, California, with daily flights from San Diego to Tulsa and from Seattle to both new locations [2][7] - The airline will serve a total of 142 destinations in 2026, marking its largest network to date [2] - Alaska Airlines will operate more year-round California routes than any other airline, with a focus on connecting California and Hawai'i [7][14] Market Growth - San Diego is highlighted as the fastest-growing hub, with a projected growth of over 35% in spring 2026 compared to spring 2025 [4][10] - Portland will see additional flights to major cities, building on a successful growth period [5][10] Commitment to Hawai'i - Alaska Airlines maintains a strong commitment to Hawai'i, offering more routes from California to the islands than any other airline [6][14] - New routes include a Honolulu-Burbank connection and increased flights from San Francisco and Los Angeles to various Hawaiian destinations [14] Loyalty Program - The Atmos Rewards program has been recognized as the 1 airline loyalty program, designed to provide more choices and rewards for travelers [12][15] - Members can earn points based on miles flown, spending, or flight frequency, enhancing the overall travel experience [12] Service Enhancements - Alaska Airlines emphasizes a premium travel experience with features like generous legroom, no change fees, and a variety of fare options [11] - The airline is positioned as the leading carrier in several markets, including Santa Rosa-Sonoma, enhancing connectivity in California [9][14]