Core Insights - Snap is establishing an independent subsidiary focused on augmented reality smart glasses to attract external investment and compete with larger rival Meta in the growing wearables market [1] Company Strategy - The creation of a subsidiary indicates Snap's commitment to expanding its presence in the augmented reality sector [1] - The move aims to enhance Snap's competitive edge against Meta, which is a significant player in the wearables market [1] Market Context - The wearables market is experiencing rapid growth, prompting companies like Snap to innovate and seek investment opportunities [1] - By focusing on augmented reality, Snap is positioning itself to capitalize on emerging trends within the technology landscape [1]