Financial Data and Key Metrics Changes - Net sales for Q4 2024 were $37.3 million, down 20.9% year-over-year, primarily due to a 16.8% decrease in volume mix and a 3.9% decline in pricing [23] - Adjusted EBITDA was a loss of $7.3 million in Q4, attributed to lower sales and adjusted gross profit, partially offset by adjusted SG&A savings [31] - Cash balance as of December 31, 2024, was $26.1 million, up from $24.4 million at the end of Q3 [32] Business Line Data and Key Metrics Changes - Proprietary brands represented approximately 52% of total net sales in Q4, a decrease compared to the prior year [24] - Consumable products accounted for approximately three-quarters of total sales, consistent with 2023 [26] - Adjusted gross profit in Q4 was $1.8 million or 4.9% of net sales, down from $8.4 million or 17.9% in the prior year [26] Market Data and Key Metrics Changes - The cannabis industry faced persistent oversupply challenges, leading to lower sales across the supply chain [8] - E-commerce sales increased over 25% in 2024, indicating a strong channel for home-growing solutions [16] - Sales to non-cannabis and non-U.S. Canadian customers increased by nearly 200 basis points in 2024 [17] Company Strategy and Development Direction - The strategic priority is to drive sales of higher-margin proprietary brands, with a focus on improving the proprietary brand sales mix [11] - Plans for 2025 include targeted marketing investments, enhanced salesforce capabilities, and refined incentive structures to improve profitability [19] - The company is exploring strategic alternatives, including potential acquisitions or divestitures to enhance shareholder value [21] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging second half of 2024, with expectations of continued sales declines early in 2025, moderating as the year progresses [44] - There is optimism about long-term industry prospects, with plans to invest in higher-margin proprietary brands and diversify revenue streams [37] - Management is focused on improving operational efficiencies and reducing costs, with expectations of further SG&A reductions in 2025 [36] Other Important Information - The company completed significant reductions to its manufacturing and distribution center footprint as part of its restructuring plan [27] - Adjusted SG&A expenses were $10.8 million in Q4, a 10% reduction compared to the previous year [29] - The company achieved a 17% reduction in adjusted SG&A for the full year due to lower expenses in several areas [29] Q&A Session Summary Question: Can you talk about the dynamics of the broader environment in your categories as you look forward to 2025? - Management noted that optimism in early 2024 was reset due to political changes and industry conditions, expecting double-digit sales declines early in the year [42][44] Question: What can we look forward to in terms of incremental benefits from cost-cutting initiatives in 2025? - Management indicated opportunities for further savings through optimizing the distribution center network and reducing SG&A costs, with potential savings of $2 million to $3 million identified [49][51] Question: How might tariffs and regulatory changes impact the company? - Management acknowledged the fluid situation regarding tariffs and indicated plans to pass along costs to customers, with no significant volume impact expected currently [56][58] Question: Can you elaborate on the company's M&A strategy? - Management is monitoring opportunities for acquisitions that could enhance shareholder value, including potential tuck-in acquisitions and strategic combinations [70][71]