2025 年 08 月 20 日 自有品牌放量，盈利能力优化 买入(维持) 事件 | 分析师：孙山山 | S1050521110005 | | --- | --- | | sunss@cfsc.com.cn | | | 联系人：张倩 | S1050124070037 | | zhangqian@cfsc.com.cn | | | 基本数据 | 2025-08-20 | | --- | --- | | 当前股价（元） | 59.43 | | 总市值（亿元） | 130 | | 总股本（百万股） | 219 | | 流通股本（百万股） | 158 | | 52 周价格范围（元） | 11.11-79.21 | | 日均成交额（百万元） | 294.5 | 市场表现 -200 0 200 400 600 800 (%) 若羽臣 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《若羽臣（003010）：业绩高速 增长，自有品牌放量》2025-07-18 —若羽臣（003010.SZ）公司事件点评报告 2025 年 8 月 20 日，若羽臣发布 2025 年半年度报告与股份回 购方案。2025H1 总营收 ...

Core Viewpoint - The strategic partnership between Huitongda Network and Zhangmen Media Group aims to enhance brand development, product innovation, and channel integration through the establishment of Henan Zhanghui Supply Chain Management Co., Ltd [2][4][6] Group 1: Company Overview - Zhangmen Media Group has over a decade of experience in advertising marketing services and online brand operations, positioning itself as a leader in internet content production and management [4] - The group has successfully transformed from Jiangsu Zhangmen Network Technology Co., Ltd into one of the first full-domain MCNs in China, holding a leading position in the internet content sector [4] - It operates over 20 established self-owned brands across six core areas, including cosmetics, apparel, food and beverage, pet products, and home appliances [4] Group 2: Strategic Collaboration - The partnership is seen as a crucial element in Huitongda's self-owned brand strategy, with significant potential for collaboration in product development, advertising, and brand co-creation [6] - Huitongda Network has built a strong foundation in the lower-tier market over the past decade, aiming to leverage this partnership for mutual empowerment and enhanced efficiency in product and service distribution [6] - The establishment of Henan Zhanghui Supply Chain Management Co., Ltd represents a tangible outcome of the strategic collaboration, focusing on innovative supply chain models in the new retail environment [6]

Investment Rating - The report maintains a "Positive" investment rating for the leisure snack industry [1]. Core Insights - The bulk discount snack channel is fundamentally a business driven by traffic growth, benefiting from the "good, fast, and economical" model, which has allowed leading players to capitalize on the upgrading of lower-tier markets and improved channel efficiency. The total number of stores in the industry has rapidly expanded from 13,000 in January 2022 to over 40,000 currently, contributing to an increase in the share of specialty store channels from 7.6% in 2019 to 11.2% in 2024, with the market size of the leisure food and beverage sector expected to reach 3.7 trillion yuan by 2024 [4][13][8]. Summary by Sections 1. Review of Bulk Snack Channel Development and Future Opportunities - The leisure food and beverage market in China is projected to grow at a CAGR of approximately 5.5% from 2019 to 2024, reaching around 3.7 trillion yuan by 2024. The traditional supply chain is undergoing efficiency transformations due to urbanization, information equality, and logistics and digitalization improvements [8][13]. - The bulk snack channel, characterized as a hard discount model, has thrived by maximizing efficiency and price competitiveness, successfully capturing market share during the rise of value-conscious consumption and the new retail transformation [9][13]. - The number of bulk snack stores has surged from 13,000 in early 2022 to over 40,000, with leading companies like Mingming Hen Mang and Wancheng Group projected to achieve GMV of approximately 55 billion yuan and 43.5 billion yuan, respectively, in 2024 [13][8]. 2. Bulk Channel: Mingming Hen Mang vs. Wancheng - The competitive landscape is becoming clearer as the leading players transition from rapid expansion to mergers and acquisitions. The report highlights the distinct advantages of Mingming Hen Mang and Wancheng in terms of store distribution and operational efficiency [65][66]. - By the end of 2024, both Mingming Hen Mang and Wancheng are expected to operate over 14,000 stores each, with a combined market share of approximately 68%, reflecting a 20 percentage point increase from 2023 [65][73]. 3. Future Profitability and Valuation Considerations for Bulk Channels - The report emphasizes that the profitability of leading players is expected to improve as the competitive landscape stabilizes, with a focus on self-owned brand strategies to enhance scale and profitability. The self-owned brand strategy of Mingming Hen Mang aims to provide differentiated products and higher added value, aligning with future consumer demands [4][13][65]. - The report draws parallels with international discount retail leaders, indicating that similar strategies could lead to sustained growth and valuation improvements, with potential PE ratios exceeding 30x for successful brands [4][13].

Core Viewpoint - Guangzhou Ruoyuchen Technology Co., Ltd. is planning to issue H-shares and apply for listing on the Hong Kong Stock Exchange, following other beauty TP companies, indicating a trend of dual listing in the beauty industry [1][2][3] Company Overview - Ruoyuchen, established in 2011 and listed on the Shenzhen Stock Exchange in 2020, is a beauty TP enterprise that provides comprehensive e-commerce services for brand owners, including online store operations and marketing [3][4] - The company has expanded its business from maternal and infant products to beauty, health products, and household cleaning, establishing itself as a global consumer brand digital management company [3][4] Financial Performance - For the first half of 2025, Ruoyuchen's net profit is projected to be between 63 million and 78 million yuan, a year-on-year increase of 61.81% to 100.33% compared to 38.93 million yuan in the same period last year [3][4] - In 2024, Ruoyuchen achieved revenue of 1.766 billion yuan, a year-on-year growth of 29.26%, and a net profit of 106 million yuan, up 94.58% from the previous year [4][6] Industry Context - The beauty TP industry is currently undergoing a deep adjustment period, with many companies struggling to survive. The total revenue of six listed beauty TP companies dropped from 9.99 billion yuan in 2022 to 7.653 billion yuan in 2024, a cumulative decline of 23.3% [4][5] - Despite the industry's downturn, Ruoyuchen has emerged as a rare success story, demonstrating strong growth resilience [5][7] Business Transformation - Ruoyuchen is transitioning from a "TP operator" to a "comprehensive brand service provider," focusing on self-owned brands and brand management to achieve structural growth [8][12] - The company's brand management business has rapidly grown, with revenue increasing from 160 million yuan in 2023 to 501 million yuan in 2024, marking a growth of 212.24% [10][11] Strategic Positioning - Ruoyuchen has diversified its business model by developing a balanced portfolio across various categories, reducing reliance on a single category. In 2024, the beauty category accounted for 34%, while household cleaning, maternal and infant products, and health products made up 28%, 21%, and 13%, respectively [12]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to continue strong growth driven by its proprietary brands and the launch of new brands [7] - The company reported a net profit of 63 million to 78 million yuan for the first half of 2025, representing a year-on-year increase of 61.81% to 100.33% [7] - The self-owned brand strategy has proven to be a significant growth engine, with notable performance from the "Zhanjia" product line and the introduction of new health products [7] - The company has optimized internal management, leading to improved efficiency and reduced costs [7] - The company has launched a new health product brand, "VitaOcean," which is expected to open new growth opportunities [7] Financial Data and Profit Forecast - Total revenue is projected to reach 3,014 million yuan in 2025, with a year-on-year growth rate of 70.7% [6] - The net profit attributable to the parent company is expected to be 180 million yuan in 2025, reflecting a year-on-year growth of 70.6% [6] - Earnings per share are forecasted to be 0.82 yuan in 2025, up from 0.65 yuan in 2024 [6] - The gross profit margin is expected to be 49.4% in 2025 [6] - The return on equity (ROE) is projected to be 14.3% in 2025 [6]

Core Viewpoint - The traditional liquor distribution model in China is facing significant challenges, with high inventory levels and declining profits, prompting companies to seek new business strategies and self-branded products to adapt to changing market conditions [1][2][3]. Group 1: Industry Challenges - Overall consumption during the Spring Festival was below expectations, leading to higher-than-expected inventory levels, which will impact shipment volumes in the following months [1]. - The era of easy profits from high-end liquor sales is ending, with companies now needing to sell significantly more volume to achieve the same profit margins [2]. - 79.31% of liquor distribution companies view price inversion as the primary factor eroding operating profits and affecting growth [2]. Group 2: Shift to Self-Branded Products - Companies are moving away from relying solely on high-margin name-brand liquors and are now focusing on developing their own brands to create sustainable competitive advantages [3][4]. - The liquor industry is witnessing a consensus on seeking new profit models, with companies like JiuXian Group launching new products aimed at becoming well-known brands in the mid-price range [3]. - 1919 is transitioning its profit model from "name-brand price difference" to "strategic brand-driven," with sales of its strategic brand products expected to reach 600 million yuan this year [3]. Group 3: New Business Models - The liquor retail sector is evolving to combine offline experiences with online sales, emphasizing the importance of enhancing product categories to meet social and lifestyle needs [5][6]. - 1919 is implementing a "restaurant + liquor" strategy, integrating retail with dining experiences to create a stronger consumer engagement [5]. - The growth of e-commerce and live streaming is becoming crucial, with companies like JiuXian Group seeing significant revenue from live streaming sales, which have become a major growth driver [6].

Group 1 - The company expects significant growth in its performance, with a projected net profit of 0.63-0.78 billion yuan for H1 2025, representing a year-on-year increase of 62%-100% [3] - The growth is primarily driven by the successful launch and expansion of its own brands, Zhanjia and Feicui, which are expected to continue gaining market traction [4] - Zhanjia's strategic product, the scented laundry detergent, is anticipated to enhance brand recognition and drive further sales growth in the laundry segment [4] Group 2 - The brand management business is experiencing healthy growth, leveraging operational efficiencies and introducing new brand partnerships to stimulate growth [4] - The company is focusing on optimizing internal management through talent development, technology application, and cross-department collaboration, leading to improved operational efficiency [4] - The acquisition of Yufeng Environmental is expected to enhance the company's operational capabilities and expand its market presence in waste incineration [9] Group 3 - The company reported a projected net profit of 9.67 billion yuan for H1 2025, marking a 9% increase year-on-year, with a more substantial increase of approximately 28% when excluding one-time gains from the previous year [9] - The company has successfully completed the acquisition of Yufeng Environmental, which is expected to create synergies in operations and enhance its competitive advantage in the waste management sector [9][10] - The company is actively expanding its heating business, having signed agreements for four new projects in H1 2025, contributing to its growth strategy [10]

Core Viewpoint - Ying Tong Holdings Limited (stock code: 06883.HK) officially listed on the Hong Kong Stock Exchange on June 26, but its stock price performance was disappointing, closing at HKD 2.40, down 16.67% from the issue price of HKD 2.88, with a total market capitalization of HKD 3.2 billion [1][3]. Company Overview - Ying Tong Holdings is recognized as "China's first fragrance stock" and has built a large business network through the agency of international luxury brands. The company’s main business includes sales and distribution of brand-authorized products and market deployment services, with its origins dating back to 1987 [3]. - As of March 31, 2025, the company managed a portfolio of 72 external brands, including Hermès, Van Cleef & Arpels, and Chopard, and launched its own brand, Santa Monica, in 1999 [4]. Financial Performance - The company reported annual revenues of RMB 1.699 billion, RMB 1.864 billion, and RMB 2.083 billion for the fiscal years ending March 31, 2023, 2024, and 2025, respectively. Net profits for the same periods were RMB 173 million, RMB 206 million, and RMB 227 million [6]. - The fragrance business is the core revenue source, contributing RMB 1.504 billion, RMB 1.523 billion, and RMB 1.687 billion for the same fiscal years, accounting for 88.5%, 81.7%, and 80.9% of total revenue, respectively [6]. Business Structure - As of March 31, 2025, Ying Tong Holdings' distribution network covered over 400 cities in China, including Hong Kong and Macau, with more than 100 self-operated offline points of sale (POS) and over 8,000 POS operated by retail customers. Revenue from retail, distribution, and direct sales channels was RMB 1.013 billion, RMB 633 million, and RMB 431 million, representing 48.6%, 30.4%, and 20.7% of total revenue, respectively [6]. Challenges and Strategic Initiatives - The company faces challenges due to high reliance on external brand authorizations, with a significant revenue drop of RMB 425 million (25.5%) in the 2023 fiscal year due to the expiration of a major luxury brand authorization agreement [7]. - Ying Tong Holdings is accelerating its own brand strategy, but progress has been slow. The Santa Monica brand's fragrance revenue accounted for less than 1% of total revenue as of the 2025 fiscal year [8]. - The IPO proceeds will primarily be used to further develop the own brand, acquire or invest in external brands, expand direct sales channels, accelerate digital transformation, and enhance corporate reputation [8].

Core Viewpoint - The company HuTongDa Network (09878) is experiencing significant growth driven by its self-owned brand strategy and the launch of its energy-efficient air conditioning products under the brand "AltiSha" [1][2] Group 1: Company Performance - HuTongDa's stock price increased by 4.45%, reaching 18.3 HKD with a trading volume of 37.49 million HKD [1] - The AltiSha brand's new product line, the Fengshen series of energy-saving air conditioners, has seen a sales surge, particularly during the 618 e-commerce promotion, with order volume increasing by over 100% year-on-year [1] Group 2: Product and Market Strategy - The Fengshen series air conditioners exceed national energy efficiency standards by over 15%, catering to consumer demand for energy-saving appliances [1] - The AltiSha brand has achieved over 10,000 overseas orders, marking a breakthrough in international markets, with plans to expand into Eastern Europe and Middle Eastern countries [2] - The rapid growth of AltiSha in both domestic and international markets aligns with HuTongDa's "one main, two auxiliary" strategy, focusing on lower-tier market services and cross-border e-commerce [2]

Core Viewpoint - The supermarket industry is facing significant challenges in 2024, with many companies reporting declines in revenue and net profit, indicating a pressing need for transformation and adaptation [1][4]. Revenue and Profit Performance - Among 13 listed supermarket companies, 8 experienced a year-on-year decline in revenue, and 9 saw a drop in net profit, with only 2 companies achieving net profit growth while remaining profitable [1][4]. - Yonghui Supermarket reported the highest revenue at 67.574 billion yuan, down 14.07% year-on-year, with a net loss of 1.465 billion yuan, widening by 10.26% [2][4]. - Lianhua Supermarket's revenue fell by 9.7% to 19.71 billion yuan, with a net loss of 359 million yuan, despite closing underperforming stores [2][4]. - Renrenle Supermarket had the largest revenue decline of 49.86%, with revenue at 1.43 billion yuan due to store closures [2][4]. Strategic Adjustments and Transformations - Supermarket companies are implementing "self-rescue transformations" by closing inefficient stores and reducing loss-making operations to alleviate financial pressure [2][6]. - Companies are focusing on creating differentiated product offerings through optimizing product structures and enhancing product quality to meet diverse consumer demands [3][10]. - The trend of closing underperforming stores is common, with Lianhua Supermarket closing over 400 stores in 2024, while Yonghui Supermarket closed more than 200 [6][8]. Focus on Private Labels and Supply Chain - Developing private labels is a key strategy for supermarkets to differentiate themselves and reduce supply chain costs, with Yonghui aiming for private labels to account for 40% of its total sales in the next three to five years [10][11]. - A robust supply chain is essential for the success of private label strategies, enabling cost advantages and quality assurance through scale procurement and efficient logistics [11]. Future Outlook - The next 12 to 18 months are expected to be critical for supermarkets as they implement reforms and optimize their operations, with Yonghui targeting over 300 remodeled stores by early 2026 [7][8].