2025 年 11 月 25 日 短期出口承压，自有品牌与海外产能布局增强中 长期韧性 买入(首次) 事件 分析师：娄倩 S1050524070002 louqian@cfsc.com.cn | 基本数据 | 2025-11-24 | | --- | --- | | 当前股价（元） | 17.6 | | 总市值（亿元） | 88 | | 总股本（百万股） | 502 | | 流通股本（百万股） | 502 | | 52 周价格范围（元） | 12.6-22.3 | | 日均成交额（百万元） | 63.55 | 市场表现 -40 -20 0 20 40 60 (%) 立达信 沪深300 资料来源：Wind，华鑫证券研究 公司三季度业绩显著承压，第三季度营业收入 19.07 亿元， 同比下降 2.74%，净利润 0.58 亿元，同比下降 55.18%，净利 率约 3.05%，同比下降 3.57pct，毛利率约 26.31%，同比下降 1.22pct。业绩下滑主要受外部需求疲弱及成本端压力共同影 响。根据中国照明电器协会数据显示，2025 年上半年照明产 品累计出口总额约为 258 亿美元，同比下降约 6%，主要由 ...

但11月最新发布、截至2025年9月的6个月中期业绩显示，高鑫零售（大润发母公司）半年营收305.02亿元，同比下滑12.1%，净亏损额1.27亿元。显然， 大润发至今还深处大卖场模式落伍、线上不力、消费者流失的行业阴影里。 这是德弘资本今年2月入主高鑫零售后的第一张成绩单，一边是动作频频的调改，一边是仍在承压的财务表现，大润发必须要在"转型阵痛"和"稳住基本 盘"间找到未来的发力点。 国内商超近年的转型潮，大润发是一个不能忽视的存在。 调改500店的3年之约 这个昔日商超之王，至今仍居CCFA 2024年中国超市TOP100榜单上第二名（NO.1是沃尔玛），大润发没有像榜单第四、第五名的永辉和物美一样外求， 激进"胖改"，而是和沃尔玛一样，选择自主转型。 11月12日的业绩投资者会议上，高鑫零售主席华裕能表示，将加速门店调改，预计3年内完成500家店调改。为此，高鑫零售组建专项变革小组，还将优化 激励方案，确保提升团队效能。 未来3年，大润发将以"健康商品+快乐体验+贴心服务"为基石，围绕"三公里客群"打造兼顾体验和效率的门店模型，满足家庭采购，也覆盖年轻客群的即 时需求。 而从财报及大润发最新掌舵团队的表 ...

Core Insights - The company announced a 15% year-on-year revenue growth for the three months ending September 30, 2025, surpassing the revenue growth rate of the first half of 2025 compared to the first half of 2024 [1] - The group's flagship business, including its proprietary brand operations, saw a transaction volume increase of over 120% year-on-year, with proprietary brand transactions growing over 350% in the same period [1] - The flagship business is a key strategic initiative under the "Upward Mobility" plan, significantly contributing to profitability [1] - The company is strategically expanding its proprietary brand product offerings to meet diverse market demands and drive continuous business growth [1]

Core Viewpoint - The company reported a revenue growth of over 15% year-on-year for the three months ending September 30, 2025, surpassing the revenue growth rate for the first half of 2025 compared to the first half of 2024 [1] Group 1: Financial Performance - The total transaction volume for the company's flagship brand promotion business increased by over 120% year-on-year in October 2025 [1] - The transaction volume for the company's own brand business saw a significant increase of over 350% during the same period [1] Group 2: Strategic Initiatives - The flagship brand promotion business is a key strategy in the company's "upward movement" plan and is crucial for enhancing profitability [1] - The company is strategically advancing the expansion of its own brand products, aiming to launch a diverse range of high-quality products that closely align with market demands [1]

Core Viewpoint - The company reported a revenue growth of over 15% year-on-year for the three months ending September 30, 2025, surpassing the revenue growth rate for the first half of 2025 compared to the first half of 2024 [1] Group 1: Financial Performance - The total transaction volume for the company's flagship brand promotion business, including its own brand business, increased by over 120% year-on-year in October 2025 [1] - The transaction volume for the company's own brand business saw a year-on-year increase of over 350% during the same period [1] Group 2: Strategic Initiatives - The flagship brand promotion business is a key strategy in the company's "upward movement" plan and is crucial for enhancing profitability [1] - The company is strategically advancing the expansion of its own brand products, aiming to launch a diverse range of high-quality products that closely align with market demands to meet the varied needs of downstream users [1]

Core Viewpoint - Gao Xin Retail's interim performance report for the six months ending September 30, 2025, shows a decline in revenue and profit, but the company is focusing on online growth and operational efficiency to drive future performance [1][2][3] Financial Performance - The company reported revenue of RMB 30.502 billion, a decrease of 12.1% compared to RMB 34.708 billion in the same period last year [2] - Gross profit was RMB 7.719 billion, down 9.5% from RMB 8.526 billion year-on-year [2] - Operating profit fell significantly by 56.4% to RMB 271 million from RMB 621 million [2] - The company recorded a net loss of RMB 127 million, compared to a profit of RMB 186 million in the previous year [2] Business Operations - Online B2C business showed robust performance with a same-store order growth of approximately 7.4%, contributing to a same-store sales increase of about 2.1% [2][3] - The company initiated a front warehouse project aimed at exploring new growth points in online business, leveraging existing resources for efficient local delivery [3] - The self-owned brand strategy was upgraded with the launch of a "1+1 dual brand matrix," contributing over 2% to overall performance [3] Strategic Focus - The company plans to focus on three core areas: streamlining and differentiating products, enhancing store modifications to improve customer experience, and accelerating the front warehouse network expansion to capture online market growth [3] - Following the sale of Gao Xin Retail to Dehong Capital, which now holds a 79.16% stake, the company is entering a new phase of transformation away from Alibaba [3]

Core Insights - The article highlights the significant price advantages offered by the discount retailer, Aldi, particularly in Shanghai, where basic necessities are sold at remarkably low prices, such as 12 bottles of water for 8 yuan [1][3] - Aldi's global store count exceeds 14,000, surpassing that of Walmart, showcasing its extensive reach and competitive positioning in the retail market [1] Pricing Strategy - Aldi's pricing strategy is evident in its lower prices compared to traditional supermarkets, such as selling grapefruit for 0.66 yuan versus 1.2 yuan at regular stores, demonstrating a substantial price gap that attracts consumers [3] - The retailer offers organic eggs at 2.6 yuan for six, significantly cheaper than the 3 yuan charged by regular supermarkets, indicating a focus on affordability without compromising quality [3] Product Offering - Aldi's private label products dominate its shelves, with 80-90% of items bearing its own brand, allowing for lower prices through direct supplier relationships and bulk purchasing [8][10] - The limited SKU count, only one-tenth of that found in regular supermarkets, simplifies consumer choices and enhances the shopping experience [10] Store Operations - Aldi's smaller store size, approximately one-fifth of typical supermarkets, reduces rental and renovation costs, contributing to lower prices for consumers [12] - The store layout is designed for efficiency, with minimal staff and a self-service model that further reduces operational costs [12][14] Technological Integration - Aldi employs technology to streamline operations, such as prominent barcodes for easy scanning and self-checkout systems, which help minimize labor costs [14] Market Expansion - Since its expansion beyond Germany in the late 1960s, Aldi has disrupted local retail markets in various regions, including Europe, America, and Australia, and has recently entered the Chinese market [16] - The company's ability to maintain growth during economic downturns is attributed to its strong price advantage and focus on private label products, appealing to cost-conscious consumers [18] Business Philosophy - Aldi's operational philosophy emphasizes maximizing value for consumers by offering high-quality products at low prices, with a streamlined approach to store management and supply chain efficiency [20]

Core Insights - The overall business performance of Bubu Gao is steadily improving, benefiting from the cultural transformation inspired by the "Fat Donglai" business model, leading to enhanced operational efficiency, profitability, gross margin, and cash flow [1] Financial Performance - For the first three quarters of 2025, Bubu Gao achieved a revenue of 3.194 billion yuan, representing a year-on-year growth of 26.48%, particularly with significant increases in supermarket sales [1] - The net profit attributable to shareholders reached 225 million yuan, indicating an improvement in overall store efficiency and profitability [1] - The net cash flow was 399 million yuan, a substantial increase of 260.89% compared to the same period last year [1] Operational Improvements - The strong revenue growth reflects the effectiveness of Bubu Gao's systematic reforms, including the adjustment of potential stores and the implementation of a private label strategy, which have significantly upgraded overall operational performance [2] - The reopening of the Changsha Yanghu Huiju store on September 21 marked the completion of adjustments in 20 stores, which have become engines for performance growth [2] - Enhancements in store operations included upgrades to hardware facilities, optimization of store layout and product structure, as well as improvements in employee compensation, operating hours, and benefits [2] Supply Chain and Product Strategy - Bubu Gao has established strategic partnerships with over 200 quality suppliers through direct sourcing, resulting in competitive pricing and improved freshness of products, which has driven sales growth across all categories, particularly in fresh and prepared foods [2] - The launch of the private label brand BL (Better Life Better Love) in March 2025 has quickly gained traction, with over 70 products covering various categories, emphasizing high cost-performance and differentiation [3] - The brand's sales have been increasing monthly, with a steady rise in gross margin and market share, contributing to the company's retail transformation and establishing a clear growth path for the brand [3] Strategic Focus - Bubu Gao has maintained a flexible combination of "shopping centers + supermarkets" for 30 years, creating a high-frequency and high-quality commercial ecosystem that meets diverse consumer needs [3] - The company is committed to strategic determination and open cooperation, focusing on core regions and deepening retail fundamentals to solidify its development foundation [4]

Core Viewpoint - Wanchen Group has demonstrated significant growth in its financial performance, primarily driven by its strong performance in the bulk snack business, indicating a robust market position and effective business strategies [1][3][6]. Financial Performance - For Q3 2025, Wanchen Group reported total revenue of 13.98 billion yuan, a year-on-year increase of 44.15%, and a net profit attributable to shareholders of 380 million yuan, up 361.22% [1]. - In the first three quarters, the company achieved revenue of 36.562 billion yuan, representing a 77.37% year-on-year growth, with a net profit of 855 million yuan, up 917.04% [1]. Bulk Snack Business - The bulk snack segment generated revenue of 36.158 billion yuan in the first three quarters, accounting for 98.90% of total revenue, with a net profit of 1.595 billion yuan [3]. - Wanchen Group's strategic execution and business model optimization have contributed to the rapid development of its bulk snack business, with over 15,300 stores nationwide [3][5]. Membership and Consumer Engagement - As of August, the group had over 150 million registered members, with 110 million active members in the first eight months, resulting in 1.5 billion transactions [5]. - The average monthly consumption frequency for active members reached 2.9 times in August, indicating strong consumer engagement [5]. Competitive Advantage - Wanchen Group maintains a competitive edge through its product quality and supply chain efficiency, offering prices 20% to 30% lower than traditional retail formats [6][9]. - The company has a diverse product matrix with 1,800 to 2,000 SKUs in stores, regularly introducing new products to enhance the shopping experience [6][9]. Supply Chain and Logistics - The company operates 51 temperature-controlled warehouses and 13 cold chain facilities, ensuring efficient logistics with an average distance of 124 kilometers between stores and warehouses [9][10]. - Wanchen Group achieves over 99% order fulfillment rates for its flagship brand "Haoxianglai," surpassing the industry average of 90%-95% [10]. Market Outlook - The bulk snack retail sector is projected to grow significantly, with an expected compound annual growth rate of 36.5% from 2024 to 2029, reaching a market size of 613.7 billion yuan by 2029 [12]. - Wanchen Group is expanding its product categories and upgrading store models to capture market potential, including the introduction of a "cost-saving supermarket" model [12][14]. Social Responsibility - The company is actively engaged in corporate social responsibility initiatives, including donations to youth development foundations and educational projects in rural areas [14][16]. - These efforts enhance the brand's reputation and consumer trust, contributing to its market leadership [16]. Future Prospects - With a solid store network, large membership base, innovative product offerings, and efficient supply chain, Wanchen Group is well-positioned for sustained growth in the competitive retail landscape [16][17].

Core Insights - The article discusses the strategic shift of RT-Mart towards private label brands in response to the challenges faced in the retail industry, particularly during a downturn in consumer spending [1][5][6] Group 1: Company Strategy - RT-Mart is launching a "Private Label Festival" in October 2025, featuring nearly 500 private label products across various categories, aiming to balance cost control and quality experience [5][10] - The private label strategy includes two main series: "Super Savings," which focuses on cost-effective products, and "RT-Mart Selection," which emphasizes quality and local specialties [5][10] - The company aims to leverage its supply chain to ensure quality control and competitive pricing, moving away from traditional brand partnerships [10][11] Group 2: Market Context - The traditional supermarket model is under pressure from online platforms and new retail formats, leading to a significant decline in the number of physical stores and sales [6][11] - Consumer behavior has shifted towards value-driven purchasing, with a growing demand for high-quality, cost-effective products [6][11] - The retail industry is transitioning from a "channel dividend" to a "supply chain dividend," necessitating a focus on supply chain integration and brand storytelling [11][16] Group 3: Financial Performance - Financial data indicates a decline in revenue for RT-Mart's parent company, with a drop from approximately 83.66 billion yuan to 71.55 billion yuan between 2023 and 2025 [7][10] - The gross profit also decreased slightly, from 20.58 billion yuan to 17.24 billion yuan during the same period [7] Group 4: Competitive Landscape - RT-Mart faces competition from established private label brands like Walmart's "Great Value" and Sam's Club's "Member's Mark," which have already gained market recognition [13][14] - The rise of hard discount chains and online platforms offering low-priced products poses additional challenges to RT-Mart's market position [14][15] - The company must quickly innovate and adapt to consumer preferences to remain competitive in a crowded market [15][16]