And I think it's important. When I went out very positive, never since been positive, all I ever hear about is, "Well, Jim, do you understand that Petco's got something like that? Do you understand that Amazon's got something like that? Do you understand that Walmart's got something like that? From what I can tell, you're beating all those guys." >> Yeah. Jim, you know, pets, as you and I have always appreciated, is a super emotive category.And in an emotive category like this, when you show up with, you kn ...

Core Insights - The company is positioned strongly against competitors like Petco, Amazon, and Walmart, indicating a competitive edge in the pet care market [1] - The emotional connection consumers have with pets enhances the company's market appeal, combining e-commerce efficiency with personalized service akin to local pet stores [2] - The company has significantly increased its auto-ship sales from 60% in 2019 to over 84%, indicating strong customer retention and a shift towards a subscription-based model that supports premium growth and profitability [3]