Company Overview - Klaviyo provides an autonomous AI-driven consumer CRM, serving over 183,000 businesses globally that focus on consumer engagement [2][3] - The platform is designed to enhance customer experiences across various channels, including marketing, service, websites, and mobile apps, with a strong emphasis on personalization [2][3] Market Position - Klaviyo targets a diverse range of businesses, from startups to well-known brands like Mattel and Unilever, addressing the needs of consumer-focused companies that lack dedicated account managers or sales representatives [2][3] - The company positions itself as a solution for the underserved market of consumer businesses, enabling them to solve customer experience challenges through software [3] Technology and Data Platform - The core strength of Klaviyo lies in its underlying data platform, which supports its CRM functionalities and enhances the ability to deliver tailored customer experiences [4]