Core Viewpoint - The company is shifting its strategic focus from e-commerce to homeland security and advanced technologies, proposing a name change to Nexera Technologies Ltd to reflect this new direction [1][3]. Group 1: Strategic Shift - The rebranding follows a comprehensive strategic process initiated by the board of directors, marking a significant transition from e-commerce roots to the homeland security sector [2]. - The company has rapidly advanced its subsidiary KeepZone in the AI-driven homeland security solutions market, including exclusive distribution agreements and successful pilot programs [2][4]. Group 2: Key Developments - Key developments include an expansion of the exclusive distribution agreement with Scanary to additional territories and a new deal with Zorronet Ltd for autonomous unmanned robotic control room technology [2]. - A successful live pilot demonstrated checkpoint-free weapon screening at a high-profile event, positioning KeepZone to deliver multi-layered security ecosystems for high-traffic venues and critical infrastructure [2]. Group 3: Management Changes - The company appointed new senior management to lead its strategic direction, including Eli Zamir as CEO of Jeffs' Brands and Alon Dayan as CEO of KeepZone [6].