Core Viewpoint - The article discusses the emerging competition in the "panoramic drone" market, particularly between DJI and Insta360, highlighting the technological advancements and market strategies of both companies as they prepare to launch their first products in this new category [1][4][12]. Group 1: Product Development and Features - DJI is reportedly set to launch its first panoramic drone, which is in the final stages before release, indicating a strong market entry [1]. - The new DJI drone is expected to feature the same lens as the recently released Osmo360 camera, along with a rotatable gimbal and a 1-inch image CMOS sensor, showcasing DJI's technical capabilities in panoramic imaging [3]. - The anticipated drone will utilize DJI's mature O4 transmission technology, supporting a transmission distance of up to 13 kilometers, low latency of 24 milliseconds, and 1080p/100fps HD quality, enhancing the user experience [3]. Group 2: Competitive Landscape - The next six months will see direct competition between DJI and Insta360 in the panoramic drone market, with both companies expected to launch their products around the same time [4]. - DJI has a significant advantage due to its established global leadership in the drone industry and its extensive technological reserves, positioning it as a key player in defining industry standards for this new category [4][5]. - Insta360, having entered the drone market recently, faces challenges in competing against DJI's comprehensive ecosystem and technological depth [8][10]. Group 3: Market Dynamics and Financials - Insta360 announced its entry into the drone industry on July 23, followed by DJI's launch of the Osmo360 camera, which directly impacted Insta360's pricing strategy [6]. - As of August 14, Insta360 began public testing of its panoramic drone, indicating a proactive approach to market entry, although DJI had already laid the groundwork for its product [7]. - DJI's Osmo360 camera has reportedly sold over 20,000 units within a month of its launch, generating sales exceeding 60 million yuan, demonstrating its strong market presence [9]. Group 4: Technological Barriers and Challenges - The competition between DJI and Insta360 is fundamentally about penetrating each other's core markets, with a focus on the depth of technological barriers and system collaboration capabilities [9][11]. - DJI's extensive experience in drone technology, including flight control systems and safety mechanisms, presents a significant challenge for Insta360 as it attempts to establish itself in this high-barrier industry [10][11]. - The article emphasizes that overcoming these technological challenges will require substantial time, investment, and expertise from Insta360 to compete effectively with DJI [11]. Group 5: Future Outlook - Both companies are expected to launch their first panoramic drone products within the next six months, which will be critical in determining market leadership [13]. - The disparity in company size and R&D investment is notable, with DJI's projected revenue for 2024 exceeding 80 billion yuan, compared to Insta360's 5.574 billion yuan, which may influence pricing and market strategies [13]. - The article concludes that the winner in the panoramic drone market will likely be the company that can effectively integrate imaging and flight technology to deliver a seamless user experience [12][14].