Core Insights - First Watch has opened a new location in Boston's Back Bay, expanding its presence in New England after a successful launch in Hanover in January 2025 [1][12] Company Expansion - The new restaurant on Boylston Street spans 3,100 square feet and accommodates 130 guests, featuring an outdoor patio and a full interior bar [2] - This location includes a custom Boston-inspired mural and signage created by local artist Blind Fox, emphasizing the brand's commitment to local culture [2] Menu and Offerings - First Watch is recognized for its chef-driven breakfast and brunch menu, with all dishes made to order using fresh ingredients, avoiding heat lamps, microwaves, or deep fryers [3] - Popular menu items include Avocado Toast, Lemon Ricotta Pancakes, and the signature Million Dollar Bacon, along with lunch options like the Pesto Chicken Quinoa Bowl [3] Community Engagement - The Boylston team will offer fresh juices made from fruits and vegetables, and promote socially responsible coffee sourced from women farmers in South America [4] - To celebrate the opening, customers dining in from January 7 to January 9 will receive a complimentary cup of Project Sunrise coffee [4] Opening Ceremony - A "first pour" ceremony was held to commemorate the opening, attended by the restaurant's leadership and state representatives, highlighting community engagement efforts [5] Company Philosophy and Recognition - First Watch operates over 620 restaurants across 32 states, guided by a "Follow the Sun" culinary philosophy, rotating its menu five times a year to feature seasonal ingredients [7] - The company has raised over $1.7 million for community causes and has received numerous awards, including being named the 1 Best Breakfast by Newsweek's Readers' Choice Awards in 2025 [7]

Core Insights - First Watch Restaurant Group, Inc. is expanding its presence in New England with the opening of its first downtown Boston location at 777 Boylston St. in late 2025, following its earlier entry into Massachusetts with a location in Hanover [1][8] - The new restaurant will feature a chef-driven menu that emphasizes fresh, high-quality ingredients and a commitment to socially responsible sourcing, including coffee from women-owned farms [2][3] - The Boston location will create approximately 30 new jobs and uphold a "No Night Shifts Ever" policy to prioritize employee wellbeing [5] Company Overview - First Watch is recognized as a leading daytime dining concept, serving made-to-order breakfast, brunch, and lunch with a rotating seasonal menu [7] - The company has received numerous accolades, including being named the "1 Most Loved Workplace in America" by Newsweek and the Best Practice Institute [7] - First Watch operates over 570 restaurants across 30 states, showcasing a diverse menu that includes breakfast classics and innovative dishes [7]