Core Insights - Graham & Brown has successfully launched a B2B ecommerce site on BigCommerce, leading to improvements in customer experience, revenue growth, operational efficiency, and digital maturity [1][2][3] Group 1: Revenue Growth and Market Expansion - The B2B ecommerce site was launched within 12 weeks, with 90% of key accounts adopting the new digital channel shortly after launch, indicating strong demand for a more efficient buying experience [3] - Following initial success, Graham & Brown expanded the platform to Ireland and the broader European market by March 2025, supporting multi-currency transactions in GBP, USD, EUR, AUD, and NZD [4] Group 2: Enhancing Customer Experience - The digital transformation focused on improving customer experience by engaging real customers during the development process, leading to features tailored for B2B buyers, such as a Quick Order tool and real-time visibility into credit balances [5] - An innovative feature introduced was the bespoke print-to-order wallpaper mural creation tool, allowing trade clients to customize dimensions and designs [6] Group 3: Operational Efficiencies - The new platform has significantly reduced the burden on the sales team and customer service, as routine transactions and inquiries have shifted online, leading to fewer inbound calls and a decrease in order backlogs [7] - The platform has successfully met the operational efficiency goals set by Graham & Brown while aligning with the brand's core values [8]