Core Insights - Crown Holdings, Inc. has partnered with San Juan Beverage Company to exclusively provide packaging for SAN JUAN BAMMARITA, a premium ready-to-drink cocktail created with former NFL player Kam Chancellor [1][2] - BAMMARITA is positioned as a gluten-free, lower-calorie alternative to traditional margaritas, featuring four flavors: Lime, Cadillac, Mango, and Kiwi Strawberry, each with 6% alcohol by volume [3][2] - A portion of BAMMARITA's sales will be donated to charity: water, supporting clean water access projects globally [2] Company Overview - Crown Holdings, Inc. is a leading global supplier of rigid packaging products, headquartered in Tampa, Florida, and serves various consumer marketing companies [5] - San Juan Beverage Company, founded in 2017, is known for its small-batch hard seltzers and has launched the first production Seltzery® in the nation [4][7] - West Coast Container will collaborate with Crown to support the new product launch, leveraging their experience in new product development [8] Market Context - The ready-to-drink (RTD) market is rapidly growing, and the partnership aims to capitalize on this trend by bringing innovative products to consumers [2] - The launch of BAMMARITA is strategically timed with seasonal promotions, such as Cinco de Mayo and Memorial Day, to maximize visibility and sales [3]