Service Introduction - BBM Music subscription cost $4.99 per month [1] - Users could pick 50 songs for their library [1] - Users could browse friends' libraries to expand their own [1] Market Positioning - BBM Music was an attempt to compete with the iPod [2] - BlackBerry aimed to offer music access through its store [4] - BlackBerry targeted rich East Coasters, Canadians, and wealthy individuals in Hollywood and finance [4][5] User Experience - Users previously sideloaded music onto BlackBerry devices, which was a terrible experience [3] - BBM Music aimed to eliminate the need for micro SD cards and USB cords [3]