Core Viewpoint - CITIC Securities has initiated coverage on JOYY Inc. (欢聚集团) with a "Buy" rating and set a target price of $97 for 2026, indicating significant upside potential from the current stock price [1] Group 1: Value Proposition - JOYY's current market capitalization is below its net cash on the balance sheet, which is approximately $3.3 billion as of Q2 2025 [1] - The company has announced a shareholder return plan for 2025-2027, including a share buyback of about $300 million and cash dividends of approximately $600 million ($50 million per quarter), resulting in an annualized shareholder return rate of around 10% [1] - The traditional live streaming business has stabilized after adjustments, with expectations of providing steady cash inflows in the future [1] Group 2: Growth Potential - The global third-party programmatic advertising market is experiencing rapid growth, with companies like Applovin and Mobvista showing strong performance [1] - JOYY's BIGO Ads platform benefits from its own data accumulated through a pan-entertainment and e-commerce ecosystem, allowing it to compete in third-party data with lower customer acquisition costs [1] - The advertising business is still in the early stages of accelerated growth, and analysts are optimistic about the rapid expansion of the third-party advertising business, which could drive a shift in the company's investment profile from value to growth [1][2] Group 3: Business Performance - JOYY's fundamentals are improving, with overseas live streaming business stabilizing quarter-on-quarter and overseas advertising business showing significant year-on-year growth [2] - As advertising business volume increases and profitability rebounds, JOYY is expected to undergo a valuation reassessment [2]