Core Insights - Affirm and Revolve Group have expanded their partnership to facilitate easier payment options for consumers in Canada and the UK, allowing them to purchase fashion items without late or hidden fees [1][2] - Eligible consumers can now use Affirm's buy now, pay later (BNPL) service to split their purchases for various products, including apparel and accessories [1][2] - The partnership builds on an existing collaboration that began in the United States earlier this year, reflecting a growing trend towards flexible payment options in the retail sector [1][2] Company Overview - Revolve Group, Inc. is a fashion retailer targeting Millennial and Generation Z consumers, founded in 2003 by co-CEOs Michael Mente and Mike Karanikolas [2] - The company operates through two segments: REVOLVE, which offers a wide range of apparel and accessories, and FWRD, which focuses on luxury brands [3] - Affirm aims to provide transparent financial products that improve consumer lives and support business growth, differentiating itself by not charging late or hidden fees [3][4] Market Trends - The demand for flexible payment options is increasing, with Affirm's network reporting a 30% year-over-year growth in fashion and beauty purchases as of the quarter ended September 30, 2025 [2] - Leading global brands, including Adidas and Canada Goose, utilize Affirm's services at checkout, indicating a broader acceptance of BNPL solutions in the retail industry [2]