President Trump's trade war appears to be doing reputational damage to the US auto sector overseas. In its Chinese Automotive Brands Impact study, research firm Escalent found several trends in European car buyers' decision-making. The study found that 47% of buyers would consider a vehicle from China, whereas only 44% would consider an option from a US automaker. In 2024, those figures were flipped, with 31% considering Chinese vehicles and 51% considering American. The study polled 1,692 respondents fr ...