Core Insights - Wendy's has launched Project Fresh, a strategic plan aimed at revitalizing the brand, driving growth, enhancing profitability, and increasing shareholder value [1][2]. Group 1: Project Fresh Overview - Project Fresh is designed to strengthen Wendy's brand and operational performance through a unified approach called "One Wendy's" [2][5]. - The plan focuses on four core pillars: brand revitalization, system optimization, operational excellence, and capital reallocation to foster profitable growth [2][4]. Group 2: Key Actions and Strategies - Brand revitalization will leverage Wendy's heritage of quality and innovation, utilizing data-driven customer segmentation to enhance marketing effectiveness [5]. - System optimization aims to prioritize Average Unit Volume (AUV) growth in the U.S. by optimizing labor and operating hours, and collaborating closely with franchisees [5]. - Operational excellence will involve increased investments in customer experience, technology, and training to improve restaurant efficiency [5]. - Capital allocation will be optimized, including a reduction of approximately $20 million in capital for the Build to Suit program in 2025, allowing for more investment in technology and marketing [5]. Group 3: Leadership and Future Plans - The Board of Directors is actively engaged in the CEO selection process, targeting completion by the end of the year to ensure strong leadership for the next growth phase [3]. - Further details on Project Fresh initiatives will be provided during the third quarter results announcement on November 7, 2025 [6].

Core Points - The Wendy's Company has appointed Pete Suerken as President, U.S., effective immediately, succeeding Abigail Pringle who will leave the company after a transition period [1][2] - Suerken has a strong background in the food and restaurant industries, having served as President and CEO of Wendy's Quality Supply Chain Co-op since 2021 and previously held leadership roles at Resin Technology Inc. and Restaurant Supply Chain Solutions [2] - Interim CEO Ken Cook emphasized the importance of delivering exceptional customer experiences, increasing profitability, and accelerating growth as key priorities for the U.S. business under Suerken's leadership [3] Company Overview - Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio, and is known for its made-to-order square hamburgers and commitment to quality [5] - The company operates over 7,000 restaurants worldwide and employs hundreds of thousands of people, aiming to become the world's most thriving and beloved restaurant brand [5]