Let's talk about film. Um, I Barbie had a movie a few years ago which turned out to be spectacularly successful, was nominated for Academy Awards and it did incredible at the box office. I assume you were behind that because you have a background in that area.Was that your idea to do a Barbie film. Well, it was part of uh our strategy and yes, three weeks after I started after I joined the company, we started that journey. The goal was not simply to create a movie and it wasn't a movie that was designed to ...

Experiential Marketing Strategy - Experiential marketing connects consumers through immersive experiences, creating emotional moments that bring a story to life [3] - It involves building a story and experiences around a product or service to deepen brand connection [4] - A six-step process can be used to build a compelling story: clarify the core message, understand the target audience, design the emotional journey, build an immersive environment, encourage co-creation, and plan the exit strategy [6][7][8][9][10][11] - The best stories reflect something personal in each audience member, fostering connection [11] Key Elements for Creative Entrepreneurs - Creativity alone isn't enough; connection is the differentiator [13] - Building an experience is crucial for standing out, which can include pop-up listening parties, behind-the-scenes content, or immersive launch events [13] - Intimacy can be a superpower, especially with a small or no budget, by trading services or products with other creatives [14] Impact and Authenticity - The future belongs to the most authentic, as the world craves meaning [14] - The challenge is to make creative work more than a message; make it a movement [14] - Don't just tell your story; let them live it [3][5][15]