Starbucks has recently seen a spike in demand after facing weak sales for several financial quarters last year amid changing consumer attitudes toward fast food. To capitalize on the recent surge in momentum, the coffee chain has overhauled its rewards program and added new perks to boost customer loyalty. In the last few months of 2025, Starbucks’ U.S. comparable store sales increased by 4% year over year, driven by a 3% spike in comparable transactions and a 1% increase in customer spend per visit, acc ...