Core Insights - Ikea is raising prices due to new tariffs impacting the furniture business, indicating a shift in its low-cost business model [1][4] - The company aims to adapt to the new business environment by passing on some cost increases to customers while seeking ways to lower prices [1][7] - A significant portion of Ikea's products, approximately 90%, are sourced from external suppliers, making it vulnerable to U.S. tariffs [5][8] Tariff Impact - A 10% tariff on softwood lumber imports and a 25% tariff on upholstered furniture, kitchen cabinets, and bathroom vanities have been imposed, with furniture tariffs set to rise to 30% and cabinets/vanities to 50% by January 1 unless relief is negotiated [4] - The tariffs are part of a broader strategy by the U.S. administration to bolster American industry and protect national security [2] Price Adjustments - Ikea has already seen price increases in certain product categories, with the cost of some sofas rising nearly $50 and bedroom sets by nearly $100 in recent months [7] - Despite previous announcements to cut prices as inflationary pressures eased, the current situation has led to a reversal in strategy [10] Domestic Sourcing Efforts - The company is increasing efforts to produce more products domestically, already sourcing all kitchen cabinets for the U.S. market locally and exploring additional local sourcing for products like mattresses [8]