Pernod Ricard and Brown-Forman are in talks over a deal to form a "partnership akin to a merger of equals", the spirits giants have said. Earlier today, Bloomberg and Reuters reported the distillers had held discussions over a possible transaction. In the wake of the reports, shares in Brown-Forman jumped but Pernod's share price fell. “We note the recent market rumours regarding a potential business combination involving Brown-Forman and Pernod Ricard," a brief statement issued by the US group at afte ...

Pernod Ricard and Brown-Forman have reportedly held early-stage talks on a potential deal that could see the French group buy its fellow spirits giant. Shares in the Jack Daniel's maker were up more than 20% in the wake of a Bloomberg report that said the two spirits giants had held "initial discussions". According to Bloomberg, which cited unnamed sources, Pernod is exploring a possible acquisition of its US peer. The two companies have had early-stage talks about a possible "combination", the business ...

Core Insights - Pernod Ricard and Trinchero Family Wine and Spirits have signed a definitive agreement for the transfer of sparkling wine activities in the United States, including Mumm Sparkling California, Mumm Napa, and DVX [1][2] - The transaction will allow Trinchero to exclusively manufacture, produce, market, and distribute Mumm sparkling wines in the U.S., Canada, Mexico, and select Caribbean markets [2][3] - This acquisition is expected to enhance Trinchero's premium portfolio and strengthen its position as a leading U.S. wine supplier [3] Company Overview - Pernod Ricard is a global leader in the spirits and wine industry, with a portfolio that includes premium brands such as Absolut vodka, Chivas Regal, and Mumm champagnes, achieving consolidated sales of €10,959 million in fiscal year FY25 [6] - Trinchero Family Wine and Spirits, a family-owned company for over 75 years, has grown to be one of the five largest U.S. wineries, with a diverse portfolio of over 50 award-winning brands [7] - The transaction aligns with Pernod Ricard's strategy to focus on premium international spirits and champagne brands, reflecting its commitment to sustainable value creation [4]