Core Insights - Greenlane Holdings Inc. has raised $110 million in a private investment round to fund its digital asset treasury focused on BERA, the native cryptocurrency of Berachain [2][3] - The financing was led by Polychain Capital, with participation from notable investors such as Blockchain.com and Kraken, indicating strong institutional interest in the digital asset space [3][10] - Greenlane is launching "BeraStrategy," a dedicated digital asset management arm, to oversee its new treasury strategy [6][10] Investment Details - The investment round includes $50 million in cash or cash equivalents and $60 million in BERA tokens, with investors purchasing Greenlane's Class A common stock at $3.84 per share [3][4] - The deal is expected to close around October 23, 2025, positioning Greenlane as the largest publicly traded holder of Berachain tokens [4] Strategic Shift - Proceeds from the investment will be used to acquire additional BERA tokens, making BERA the company's primary treasury reserve asset, akin to how some companies have adopted Bitcoin or Ether [5][12] - The involvement of institutional investors like Polychain Capital and the participation of crypto-native firms highlight the growing convergence between traditional finance and decentralized finance [9][10] Market Reaction - Following the announcement, Greenlane's stock surged by 30% in premarket trading, reflecting investor optimism regarding the company's pivot towards digital assets [11] - This move aligns Greenlane with other public companies that have embraced blockchain exposure, marking a new phase in corporate treasury management [12] Broader Implications - The integration of Berachain with regulated markets could enhance liquidity and governance participation, contributing to long-term stability within the ecosystem [13] - The shift towards a structured crypto treasury may pave the way for hybrid models that combine corporate strategy with decentralized technology [13]