Core Insights - The article discusses the release of a new guide by Orange 142 aimed at helping businesses maximize their return on investments in Connected TV (CTV) advertising, highlighting the shift from traditional TV to streaming platforms [1][4] - CTV advertising spending is projected to reach $33.35 billion in 2025, emphasizing the importance for marketers to effectively leverage this channel for competitive advantage [2] - The guide provides foundational knowledge and tactical recommendations for creating impactful and measurable CTV campaigns, addressing the knowledge gap for marketers [3][4] Company Overview - Orange 142 is a division of Direct Digital Holdings, specializing in digital marketing solutions for destination marketing organizations, and is committed to educating brands on innovative digital advertising channels [1][5] - Direct Digital Holdings combines sell-side and buy-side advertising solutions, offering data-driven strategies that enhance performance for brands and agencies [7][10] Market Trends - Nearly all US households subscribe to streaming services, with over half subscribing to four different platforms, creating unprecedented opportunities for brands to connect with consumers through data-driven advertising [3] - The guide addresses emerging technologies and trends in CTV advertising, as well as data and privacy considerations, which are crucial for effective campaign evaluation [8]