Workflow
Bestechnic BES2700
icon
Search documents
摩根士丹利:亚太地区智能眼镜中的芯片 新 Oakley Meta 和小米人工智能眼镜的半导体内容分析
摩根· 2025-07-02 15:49
Investment Rating - The report assigns an "In-Line" rating for the Greater China Semiconductors industry, indicating expected performance in line with the broader market benchmark [6]. Core Insights - The report highlights a positive outlook for AI glasses, driven by successful product launches such as Ray-Ban Meta and the new Oakley Meta HSTN and Xiaomi AI glasses, which are expected to increase demand for semiconductors [2][3]. - Key beneficiaries in the semiconductor sector include OmniVision, Himax, MediaTek, and Universal Scientific Industries, which are positioned to gain from the growing AI glasses market [2][23]. Summary by Sections AI Glasses Market Developments - The report notes that the features of AI glasses, particularly AI LLM interaction, are likely to contribute to their success [2]. - The Oakley Meta HSTN is designed for sports use and features Qualcomm's AR1 SoC, a 12MP camera, and an improved battery life of eight hours compared to four hours for Ray-Ban Meta [3][13]. - Xiaomi's AI glasses, priced from Rmb1,999 (~US$277), utilize a dual-chip design for enhanced performance and have a battery life of 8.6 hours, supporting 2K video recording [4][12]. Semiconductor Supply Chain - Qualcomm remains a leader in the AI glasses market, with SoCs accounting for approximately 40% of the bill of materials (BoM), which could lead to more affordable AI glasses [5][20]. - The report anticipates an 80% compound annual growth rate (CAGR) in the SoC total addressable market (TAM) for AI glasses from 2024 to 2028 [33]. - The total addressable market for camera image sensors (CIS) in AI glasses is projected to grow to US$273 million by 2028 [27]. Stock Implications - The report maintains an "Overweight" rating on MediaTek due to its advanced designs for headset SoCs, while OmniVision and Himax are also expected to benefit from the AI glasses trend [23]. - System-in-package technology is anticipated to enhance semiconductor component density in smart glasses, potentially benefiting Universal Scientific Industries [23].